Understanding Difficult Biology Words

One of the keys to being successful in biology is being able to understand the terminology. Difficult biology words and terms can be made easy to understand by becoming familiar with common prefixes and suffixes used in biology. These affixes, derived from Latin and Greek roots, form the basis for many difficult biology words. Biology Terms Below is a list of a few biology words and terms that many biology students find difficult to understand. By breaking these words down into discrete units, even the most complex terms can be understood. Autotroph This word can be separated as follows: Auto - troph.Auto - means self, troph - means nourish. Autotrophs are organisms capable of self-nourishment. Cytokinesis This word can be separated as follows: Cyto - kinesis.Cyto - means cell, kinesis - means movement. Cytokinesis refers to the movement of the cytoplasm that produces distinct daughter cells during cell division. Eukaryote This word can be separated as follows: Eu - karyo - te.Eu - means true, karyo - means nucleus. A eukaryote is an organism whose cells contain a true membrane-bound nucleus. Heterozygous This word can be separated as follows: Hetero - zyg - ous.Hetero - means different, zyg - means yolk or union, ous - means characterized by or full of. Heterozygous refers to a union characterized by the joining of two different alleles for a given trait. Hydrophilic This word can be separated as follows: Hydro - philic.Hydro - refers to water, philic - means love. Hydrophilic means water-loving. Oligosaccharide This word can be separated as follows: Oligo - saccharide.Oligo - means few or little, saccharide - means sugar. An oligosaccharide is a carbohydrate that contains a small number of component sugars. Osteoblast This word can be separated as follows: Osteo - blast.Osteo - means bone, blast - means bud or germ (early form of an organism). An osteoblast is a cell from which bone is derived. Tegmentum This word can be separated as follows: Teg - ment - um.Teg - means cover, ment - refers to mind or brain. The tegmentum is the bundle of fibers that cover the brain. Key Takeaways To be successful in the sciences, particularly in biology, one must understand the terminology.Common affixes (prefixes and suffixes) that are used in biology are often derived from Latin and Greek roots.These affixes form the basis for many difficult biology words.By breaking these difficult terms down into their formative units, even the most complex biological words can be easily understood. Additional Biology Terms For more practice with breaking down biology terms, review the words below. The main prefixes and suffixes used are angio-, -troph, and -trophy. Allotroph (allo - troph) Allotrophs are organisms that get their energy from food obtained from their environments. Angiostenosis (angio - stenosis) Refers to the narrowing of a vessel, particularly a blood vessel. Angiomyogenesis (angio - myo - genesis) A medical term referring to the regeneration of heart tissue. Angiostimulatory (angio - stimulatory) Refers to the growth and stimulation of blood vessels. Axonotrophy (axono - trophy) Is a condition where axons are destroyed due to disease. Biotroph (bio - troph) Biotrophs are parasites that do not kill their hosts. They establish a long-term infection to continue to get their energy from the living cells. Bradytroph (brady - troph) Bradytroph refers to an organism that experiences very slow growth without a particular substance. Cellulotrophy (cellulo - trophy) This term refers to the digestion of cellulose, an organic polymer. Chemotrophy (chemo - trophy) Chemotrophy refers to an organism making its energy by the oxidation of molecules. Electrotroph (electro - troph) These are organisms that can obtain their energy from an electric source. Necrotroph (necro - troph) Unlike the aforementioned biotrophs, necrotrophs are parasites that kill their host since they survive on the dead remains. Oligotroph (oligo - troph) Organisms that can live in places with very few nutrients are called oligotrophs. Oxalotrophy (oxalo - trophy) Refers to organisms that metabolize oxalates or oxalic acid. Biology Word Dissections For more information on how to understand difficult biology words or terms see: Biology Word Dissections - Pneumonoultramicroscopicsilicovolcanoconiosis. Yes, this is an actual word. What does it mean?

Euthanasia - Assisted Suicide Or Assisted Dying - 2174 Words

The terms euthanasia, assisted suicide or assisted dying denotes the intentional killing of a person suffering from an incurable disorder and originates from Greek words Eu (good) and Thanatos death. Dowbiggin, (2003) states that pre-Christian societies tolerated suicide, abortions and ‘active’ euthanasia, the death of a person from fatal medications given by a second person. However, not all society was so tolerant of such practices, according to Mcphearson (2015), Hippocrates and his followers took an oath to do no harm to their patients, which included the prohibition of giving a deadly drug to patients. Today, the medical world considers Hippocrates as the father of ethical medicine and as such the Hippocratic oath remains the ethical foundation of current medical practice (ibid). Baker (2006) suggests that ethical knowledge was enhanced in the 17th century when Francis Bacon, Lord Chancellor, created a new deathbed role for physicians offering outward euthanasia, a pain free death for the dying body, in direct response to the clergy s disregard of scientific knowledge. It can be theorised that in creating this role, Bacon had empowered physicians to show beneficence, towards the dying. Paulus (2009) suggests that many regard beneficence, to do good for others, as basic principle of 21st century Palliative Care. Indeed, Together for Short Lives (2016) defines Palliative Care for children and young people with life-limiting conditions, as a holistic approach toShow MoreRelatedEuthanasia Essay : Euthanasia And Euthanasia863 Words   |  4 PagesThis is why Euthanasia is important and summarizing the research that I found on Euthanasia. Euthanasia is important because there is a lot of arguments about Euthanasia. Some people support it and some people do not support Euthanasia (Euthanasia and assisted suicide- Arguments). Euthanasia allows people to be free from physical pain. It is the hastening of death of a patient to prevent further suffe rings (Euthanasia Revisited). The religious argument states God chooses when human life ends. EuthanasiaRead MoreAssisted Death And Voluntary Euthanasia1586 Words   |  7 PagesTO ALLOW ‘ASSISTED DYING’ FOR THE TERMINALLY ILL? To begin with, assisted dying remains highly topical and debated, both in the public and medical arena. Assisted death, incorporates both physician assisted suicide and voluntary euthanasia. It gives the freedom to a terminally ill person or a mentally competent adult, to choose on their own free will and after meeting strict legal safeguards, takes prescribed medication which will end their life in dying. There are two types of Euthanasia. InvoluntaryRead MorePhysician Assisted Suicide : Should It Be Legal Or Banned Essay768 Words   |  4 PagesPhysician-Assisted Suicide: should it be legal or banned According to s. 241 (b) of the Criminal Code, R.S.C. 1985, it is a crime in Canada to assist a person to end his own life. People who are grievously and irremediably ill can not seek physician-assisted suicide in dying and may be condemned to a life of intolerable suffering. This bill makes the patients lose the right of independent choice and brings more pain to their families. It is no doubt that the legalization of physician-assisted death andRead MorePhysician Assisted Suicide And Voluntary Euthanasia1348 Words   |  6 PagesPhysician-assisted suicide and voluntary euthanasia is still under scrutiny for a number of reasons. â€Å"In spring, 1996, the Ninth and Second Circuits were the first circuit courts in the country to find a constitutional prohibition against laws which make physician-assisted suicide a crime† (Martyn Bourguignon, 1997). New York was one of the states that followed this prohibition. Eventually, The Ninth and Second Circuit, â€Å"allow physician-a ssisted suicide while attempting to protect individuals fromRead More Euthanasia Essay: Assisted Suicide is Wrong1114 Words   |  5 PagesAssisted Suicide is Wrong      Ã‚  Ã‚  Ã‚   A Saskatchewan farmer, Robert Latimer, was sentenced to life in prison last year for the 1993 second-degree murder of his severely disabled daughter, Tracy. He asphyxiated her with exhaust from his pick-up (Heinrich).    Assisted Suicide is somewhat related to Euthanasia. The word Euthanasia comes from the Greek language: eu meaning good and thanatos meaning death. The meaning of the word has evolved from good death . It now refers to the act ofRead MoreEuthanasia And Physician Assisted Suicide1629 Words   |  7 Pagesproblems, assisted suicide creates options to reduce the amount of suffering the patient must enduring. Dying with dignity could be beneficial for not only the person who is dying, but also the person’s family and loved ones. This option, however, is often viewed as unethical and immoral throughout society. Physician-assisted suicide offers an option for those with health issues but poses various ethical and social issues. Assisted death is practiced in two different ways: euthanasia and physician-assistedRead More Euthanasia Essay1459 Words   |  6 PagesWhen a person commits an act of euthanasia, he/she brings about the death of another person because he/she believes that the latter’s present existence is so bad that he/she would be better off dead. The word euthanasia originated from the Greek language: eu means â€Å"good† and thanatos means â€Å"death†. The meaning of euthanasia is â€Å"the intentional termination of life by another at the explicit request of the person who dies† (Religious Tolerance). However, euthanasia has many different meanings, whichRead MoreAssisted Suicide And The Euthanasia Movement1273 Words   |  6 PagesAssisted Suicide Imagine being in enough excruciating pain for a long enough time and deciding that even dying would be better. Assisted suicide is affecting more people around the world every day; either under agreeable or disagreeable terms, depending on each person’s opinion. What is assisted suicide and why is controversy over this topic still here after at least 1,500 years of existence (A Merciful End: The Euthanasia Movement in Modern America)? There are many factors to consider whenRead MoreArgumentative Essay On Euthanasia715 Words   |  3 PagesEuthanasia (Physician-Assisted Suicide) Euthanasia has been around for a long time. In 1990 every state had laws that made assisting suicide a felony. Assisted suicide been in the news since the 1990s. A supporter of euthanasia Dr. Jack Kevorkian played an important role in more than 100 suicides before he was charged with murder. In Oregon voters passed the death with dignity act in 1994, but a lawsuit blocked its enforcement until 1997, when it went into effect. The consideration of potentialRead MoreThe Debate Surrounding Physician-Assisted Suicide Essay1673 Words   |  7 PagesPhysician-assisted suicide is the practice in which a doctor prescribes a terminally ill patient with a lethal medication as a form of active, voluntary euthanasia. These patients, rather than suffer slowly and painfully, often request this procedure as a means of experiencing a more â€Å"dignified† death. The debate surrounding this issue is a heated one, especially among the general public whose attitudes are deeply influenced by t he level of patient pain and discomfort (Frileux et al. 334). At the

Narrative Structure Free Essays

In this report I am going to be covering camera techniques, narrative structure, format, styles and content and technical elements. When doing so I am going to be explaining how each one works, what it does and give examples of how they are used. Camera techniques In film and television production there are two main types of camera techniques single camera production and multi camera productions. We will write a custom essay sample on Narrative Structure or any similar topic only for you Order Now A single camera production either film or video is employed on the set and each shot to make up a scene. These shots are taken individually. Using the single-camera setup generally employs just one camera. Each of the various shots and camera angles is taken with the same camera which is moved and reset to get each shot or from a new angle, if a scene cuts back and forth between actor A and actor B, the director will first point the camera towards A and shoot shots number 1, 3, 5, 7, and so on. Then they will point the camera toward subject B and do shots number 2, 4, 6, 8, ECT. Multiple-camera mode of production or multicam is a method of shooting films and television programs. Several cameras either film or video are employed on the set and simultaneously records or broadcast a scene. By using this format there is multiple shots taken to chapter the overall action and establishes the geography of the room. An example of the set up of a multi camera production set is shown below Narrative structure Narrative structure helps to define the story and helps to understand the message within the film giving it a meaning, this only applies to the way the story is told not the story itself. Narrative structure is divided into 3 different stages also known as the chronological stages. Stage 1 -the beginning – the state of equilibrium Stage 2 –the middle – the destruction of equilibrium Stage 3 – the end- the reinstatement of the equilibrium. However there is another way to describe Narrative structure in more depth the French male Tzvetan Todorov does this by using 5 stages. Stage 1 – A state of equilibrium is defined. Stage 2 – Disruption to the equilibrium by some action or crisis. Stage 3- the character(s) attempt to repair the disruption, Setting goals to resolve problem. Stage 4- The Character(s) attempt to repair the disruption; Obstacles need to be overcome to restore order. Stage 5- Reinstatement to the equilibrium. Situation is resolved, a conclusion is announced. Narrative Flashbacks Narrative flashbacks takes the narrative back in time from the current point that the story has reached. Most of the time flashbacks are used to recount events that have happened before the story’s primary sequence of events or to fill in a crucial back-story or stories. A character origin flashback specifically refers to flashbacks dealing with key events early in a character’s development. In the opposite direction, a flash forward reveals events that will occur in the future. This technique is used to create suspense in a story, or develop a character. Linear Vs Non Linear Non Linear is where events that are happening are portrayed out of chronological order It is often used to mimic the structure and recall of human memory but has been applied for other reasons as well. 2 examples of non linear films are kill bill and across the hall however linear is where events that happening are in chronological order; the story starts at the beginning goes on throughout the middle and then finishes at the end an example of a linear film is little red riding hood and also beauty and the beast. Realism vs surrealism Realism narrative is a storyline that capture real life though the life of the character(s) . The events that happen within the story line could happen in everyday The clue of its meaning is within the name realism, so anything that happens within a realism narrative is capable of happening in everyday life. Surrealism narrative is the opposite within this particular narrative the content and events involved in the story line will be unreal and essentially made up from someone’s imagination. Comedy Comedy film is a genre of film in which the main emphasis is on humor. Comedy, unlike other film genres, puts much more focus on individual stars, with many former stand-up comic transitioning to the film industry due to their popularity. The plot of the comedy is often concerned with a love affair or some other scandal. However, the plot is generally less important than its witty dialogue. Hybrid comedy genres †¢ Action comedy films blend comic antics and action where the film stars combine wit and one-liners with a thrilling plot and daring stunts. These types of films are often with mismatched partners films which are an example of this are Rush Hour, Bad Boys, and Hot Fuzz. †¢ Comedy horror is a type of horror film in which the usual dark themes are treated with a humorous approach. These films are either use goofy horror clichà ©s such as in The Old Dark House, Young Frankenstein, Little Shop of Horrors, Haunted Mansion and Scary Movie. †¢ Fantasy comedy films are types of films that use magic, supernatural and or mythological figures for comic purposes. Most fantasy comedy includes an element of parody turning many of the fantasy conventions on their head such as the hero becoming a cowardly fool. Examples of these films include Night at the Museum, Day, and Shrek †¢ Sci-fi comedy films, like most hybrid genre of comedy use the elements of science fiction films to over the top extremes and exaggerated science fiction stereotypical characters. Popular examples of these types of films include Ghostbusters, Evolution and Men in Black. †¢ Military comedy films, involve comic situations in a military setting. Examples of military comedy are What Did You Do in the War, Daddy?, MASH, the Private War of Major Benson. Action Action film is a film genre where one or more heroes are put into a series of challenges that require physical feats, extended fights and frenetic chases. Story and character development are generally secondary to explosions, fist fights, gunplay and car chases. This particular genre is closely linked with the thriller and adventure film genres and spy fiction. Technical elements Light In film, the use of light can influence the meaning of a shot. For example, film makers often portray villains that are heavily shadowed or veiled, using backlight. There are many different types of lighting techniques including Background lighting, Cameo lighting ,Fill light, Flood lighting ,High-key lighting ,Key Lighting ,Lens flare ,Low-key lighting, Mood lighting, Rembrandt lighting, Stage lighting and Soft light Sound Sound effects or audio effects are created or enhanced sounds, which are used to emphasize artistic or other content of films, television shows, live performance, animation, video games, music, or other media. In motion picture and television production, a sound effect is a sound recorded and presented to make a specific storytelling or creative point without the use of dialogue or music. In professional motion picture and television production, dialogue, music, and sound effects recordings are treated as separate elements. Dialogue and music recordings are never referred to as sound effects, even though the processes applied to them, such as reverberation or flanging effects. Editing Film editing is part of the process of filmmaking. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is an art of storytelling. Film editing is the only art that is unique to cinema, separating film-making from other art forms that preceded it such as photography, theater, dance, writing, and directing, Film editing is often referred to as the â€Å"invisible art] because when it is well-practiced, the viewer can become so engaged that he or she is not even aware of the editor’s work. How to cite Narrative Structure, Essays

The Effect of Television on Study Habits free essay sample

In today’s modern world televisions are everywhere from airports to the corner of the average household living room. They provide access to entertainment, news, politics, religious sermons, and so much more. Despite this (or because of it) televisions can cause major problems especially for students. Although television can be informative and relaxing, an increase in television watching is deleterious to study habits because it takes up free time, promotes procrastination, and is not intellectually stimulating. For the average student free time can be hard to come by. One must divide their day between school, family, friends, and hobbies. The average television show ranges from a half an hour to an hour. Spending one or more hours a day adds up and decreases ones free time which can also decrease ones efficiency at everyday tasks. The more television one watches the less time they have in their day. Students need to study a substantial amount each day in order to keep up in their classes, and with their work load. We will write a custom essay sample on The Effect of Television on Study Habits or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore the more television one watches the less time one has to study which can cause a student to develop inefficient study habits to compensate for the decrease in their free time. Another effect of watching television is television’s capacity as an outlet for procrastination. Endless hours can be spent in front of the television effortlessly. The tendency to do this can also increase when one is trying to avoid certain tasks, like studying. Also the amount of media a single television contains can keep a person engaged for prolonged periods of time. All one has to do it press a button and the channel will change providing more for one to watch. This means that the more channels a television has the greater the amount of time can be spent watching it. Procrastination can have a crippling effect on productivity, a television will only increase ones procrastination and cause students to develop poor study habits, such as cramming at the last minutes and rushing through assignments. One of the greatest adversaries students face from increasing the amount of television they watch is that television is not intellectually stimulating. Despite its ability to provide information, watching a television requires minimal effort and cognition. Unlike reading and critical thinking, watching television can cause a person to become apathetic and even lazy. Student need to keep their minds active and prepped for learning; this is hindered by watching television because the state a televisions can leave ones mind makes it especially hard to focus on studying and learning. Student need to study. Televisions, despite the few redeeming qualities they posses, have a negative effect on studying and study habits. Increasing the amount of television one watches will directly effect ones study habits, grades, and overall well being. The more television watched means less productivity and learning.

Observing a Stranger Essay Sample free essay sample

Who: Description of the Person I have observed a lady who is about five pess tall and about one hundred 15 lbs. By looking at her eyes. I have a good ground to believe that she is Asiatic. This just skin person was have oning a black skirt suit which is neither excessively drawn-out nor excessively short. a cotton blouse with a simple neckband that goes highly good with the square silk scarf which does non hold excessively much forms. She was besides have oning a stocking that is extremely light in colour and a freshly polished black leather places with one and a half inch heel. She had a ring and a watchband every bit good. In footings of temper. she seemed to be in an first-class frame of head as she was ever smiling. She was so polite even with the servers of the eating house or any of the persons in the topographic point. We will write a custom essay sample on Observing a Stranger Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Where: Location I went to detect in the anteroom of one of the best hotels in Manhattan. I observed the individual in the eating house of the hotel merely next to where I am situated. Why: Reason for the Individual’s Presence in the Location I believe that she has a meeting with a client since the adult male who arrived shortly after she did was besides have oning insouciant concern garb ( Ramsey. 2007 ) . He looks highly professional as his shirt has the typical collars/sleeves and it evidently has no furrows ( Ramsey. 2007 ) . Although he has a moustache and burnsides. he still looks perfect because he is well-dressed ( Virginia Tech. 2006 ) . Just like her. it is obvious that he paid utmost attending to the tantrum of his garb ( Virginia Tech. 2006 ) . What: Description of What the Individual’s Doing She waited for him for about three proceedingss. When he arrived. they unfolded their serviettes so positioned them carefully on to their laps. When the waiter went over at their tabular array. they placed their orders instantly. After that they were served with the chief class. they had sweet. after that they had java. While basking their java. the lady showed a few things to the adult male. Several sheets of paper were taken out which seemed to be studies of interior designs. She was speaking. she was likely discoursing about those designs. Possibly. she was besides inquiring what the adult male thinks about it since the latter either nods or smilings and points at some of the sheets being shown by the lady. However. a few proceedingss after what seemed to be a presentation of interior designs. it was the man’s bend to state something drawn-out. While he was making that. the lady courteously accepts what seems to be suggestions. inquiries. reactions. etc of the adult male by taking down notes or merely cernuous. Discussion and Assessment of the Individual’s Behavior The lady that I have observed seemed to be a really nice individual. She is non merely professional ; she besides acts as if she is really well-mannered. â€Å"The sum and strength of interpersonal interactions† that the lady engaged in or exhibited shows that she is an â€Å"extravert† ( Meyers. 2004 ) . This is likely why she appears to be extremely sociable. ebullient. colloquial. etc. ( Meyers. 2004 ) . Furthermore. she is rather â€Å"agreeable† because of the fact that she exhibited the undermentioned features: â€Å"being concerted. determined. soft. helpful. etc† ( Meyers. 2004 ) . In add-on to that. she appears to hold the ability to â€Å"connect with others pityingly† ( Meyers. 2004 ) . Furthermore. I have observed that she is â€Å"careful. driven. hardworking. self-restraining. precise. responsible. well-organized. etc† which says much about â€Å"conscientiousness† or the â€Å"illustriousness of organisation. self-denial. and continuity that an single exhibits in making one’s aims† ( Meyers. 2004 ) . In add-on to the aforementioned. I have seen how adjusted and calm/composed she was even though the adult male disagreed to some of her statements when she was demoing her designs ( Meyers. 2004 ) . It merely demo how emotionally stable this individual is. Last but non least. I saw how earthy she is because of her ability to accept suggestions. corrections. etc ; intelligent and how inventive she is because of her designs ( Meyers. 2004 ) . Her openness is merely so admirable. Other Individuals’ Reactions on the Individual’s Presence/Behavior She is polite. neat. and really attractive ; possibly that was why I did non notice any negative reactions toward her presence/behavior. The others who besides ate there took glimpses over at their tabular array and in instance she’s besides looking she would give out a simple smiling. Individual’s Appropriateness of Behavior I believe that her â€Å"openness. emotional stableness. conscientiousness. amenity. etc† contributed greatly to my appraisal that her behaviour is truly extremely appropriate ( Ticao. 2001 ) . Rationale for My Assessment Openness. I said. because even if the adult male disagreed to some of her statements. she did non respond violently. alternatively she accepted those ; 2nd. emotional stableness. I said. because she was able to remain calm/composed in malice of the negative feedback coming from the adult male ; 3rd. painstaking because she worked really difficult and appeared to be really determined in finishing her undertaking and achieving her ends ; etc. ( Ticao. 2001 ) . How: Description of Effort I Made to Fully Observe the Stranger At first. I was merely sitting next to the eating house where the one I wanted to detect was seated. nevertheless. when my involvement on the topic got deeper. I went in the eating house myself and ordered for something merely to be able to detect more. For me. this is rather an attempt since I spent my two-week allowance in that hotel merely for this assignment. Pitfalls The booby trap or what I did non truly anticipate is that I will be able to acquire anything from that observation exercising. I seemed to hold been trapped in the portion where I did non even cognize what things to concentrate on to or pay attending to in the first topographic point. Contemplation Through this exercising. I have learned how of import it is to detect and look into elaborate facets of things. The rightness of behaviour is rather a learning experience on my portion since it is something that I can transport and use to run my life swimmingly. Mentions Meyers. D. ( 2004 ) .Psychology: Seventh Edition.New York: Deserving Publishers. Ramsey. L. ( 2007 ) .Proper Business Attire.Retrieved March 1. 2008 from hypertext transfer protocol: //www. sideroad. com/Business_Attire/proper-business-attire. hypertext markup language Ticao. C. J. ( 2001 ) .Introduction to Psychology.Q. C. : UP Press. Virginia Tech. ( 2006 ) .Business Casual Attire.Retrieved March 1. 2008 from hypertext transfer protocol: //www. calling. vt. edu/JOBSEARC/BusCasual. htm

Strategic Project Management

Strategic Project Management Free Online Research Papers Strategic Program Management Worksheet The purpose of this assignment is to begin the process of Problem Based Learning. In this step, you will be looking at one or more realistic situations and using them, in the context of this course, to identify the key concepts involved that you will need to understand in order to solve whatever problems you might encounter in those situations. Complete the table below by identifying at least five concepts that you will study from the text on the rEsource page in order to resolve the situations presented; list and briefly describe them in column A. You have on the resource page a scenario that provides an examples of realistic situation in which these concepts apply. Examine this scenario and in Column B identify specific examples from it which illustrate an application of the concept. The example could be an issue in the scenario which illustrates a concept. Cite in Column C where in the reading you found the concept that the example illustrated. Table for Assignment One A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading Example from Global Communications Scenario in MBA/500: Building Organizational Commitment, which is developed through the activities of: Justice support Job security Organizational comprehension Trusting employees Example from Global Communications Scenario in MBA/500: Sy states that Global Communication’s competitive edge is drawn from loyal employees, but what will be the effect of laying off employees in the Small Business Group? This contradicts job security as a component of Building Organizational Commitment. Nancy recommends that they tell the truth to the affected employees will accept the explanation, but Nancy is trying to build organizational comprehension (identifying with the organization by keeping employees informed) and re-establish trusting employees, two activities to Build Organizational Commitment. Example from Global Communications Scenario in MBA/500 McShane (2005, ref. pg #?) Project Management Strategy: Expansion Currently, the schools serve about 1000 students, and enrollment increases by roughly 5 percent per year. The Board of Directors believes that number could be higher, that the school could serve even more communities across the United States. Our top priority will be evaluating the first year of our three-year plan. To that end, I’ve asked Nancy to put together a summary of our year-end financial and operating results report, as well as a forecast for the coming year. Although costs are up a few percent, we have negotiated the addition of all of the vacant space in our three buildings at no additional costs. If we are going to expand this school into other states, we will need significantly more funding to acquire additional locations and fund the marketing. We will need to generate at least three to four million in cash for the next two years to give us the funding we need. Our projects have to yield their committed improvements. â€Å"†¦it is time to expand the traditional role of the project manager from an operational to a more strategic perspective. In the modern evolving organization, project managers will be focused on business aspects, and their role will expand from getting the job done to achieving the business results and winning in the market place.† (Gray Larson, 2005, p. 22) â€Å"By watching your overhead you can spend more on business expansion,† (Gray Larson, 2005, p. 95) Four Activities of the Strategic Management Process The typical sequence of activities of the strategic management process is outlined here; a description of each activity then follows: 1. Review and define the organizational mission. 2. Set long-range goals and objectives. 3. Analyze and formulate strategies to reach objectives. 4. Implement strategies through projects. (Gray Larson, 2005, p. 24) Technology to increase efficiency I’ll start with the new â€Å"Life Skills† software. My understanding is that this software would increase the ratio of students to teachers from 3 to 1 to 4 to 1. I see no ratio improvement for next year. Nancy: We are only showing the ratio increase for new teachers and assistants. Most of the older faculty prefers using one-on-one live instruction, and they get excellent results with that. The newer teachers we’re hiring are more open to the computer assisted learning, which increases the ratio. A high level of expertise and technology can be brought to bear on the project (Gray Larson, 2005, p. 68) look at computer technology as the vehicle for work and entertainment. (Gray Larson, 2005, p. 25) Opportunities and threats usually represent external forces for change such as technology, industry structure, and competition. Competitive benchmarking tools are sometimes used here to assess current and future directions. Opportunities and threats are the flip sides of each other. That is, a threat can be perceived as an opportunity, or vice versa. (Gray Larson, 2005, p. 26) Factors such as researching new technology, public image, ethical position, protection of the environment, core competencies, and strategic fit might be important criteria for selecting projects. (Gray Larson, 2005, p. 37) Business development Along with the school’s executive director, the Board has adopted a new strategy that uses business development as the model to increase funding sources and revenues. The three-year strategic program plan includes a number of new projects to help realize this new vision. a new-product development project will likely involve the combined efforts of people from design, marketing, manufacturing, and finance. (Gray Larson, 2005, p. 56) One of the advantages of creating dedicated project teams is that project participants from different functional areas can develop into a highly cohesive work team that is strongly committed to completing the project. (Gray Larson, 2005, p. 62) Project managers have to be able to read and speak the culture they are working in to develop strategies, plans, and responses that are likely to be understood and accepted. (Gray Larson, 2005, p. 77) With the long-term position identified, objectives are set, and strategies are developed to achieve objectives and then translated into actions by implementing projects. Strategy can decide the survival of an organization. Most organizations are successful in formulating strategies for what course(s) they should pursue. (Gray Larson, 2005, p. 24) Profit increase/Stategic placement John (Thomas, Chairperson, Board of Directors) has grown Foundation Schools revenues by nearly 10 percent per year, bringing financials out of the red. As CEO of a large tech company, John has a strong business background, excellent leadership skills, and is well-respected by school faculty and the community. John’s favorite saying is â€Å"Not for profit does not mean ‘for a loss,‘ Nancy and I just returned from a meeting with the Jacobs City School Board and they have agreed to send all of their special needs students to the Foundation Schools starting in September. They have identified 45 students who will be joining us, and they have also agreed to our new rates, which reflect an eight percent increase over the next two years. Nancy: In terms of the financials and operating results, you can see our net income increased because we enrolled more students this year. And as a result of marketing and business development, we expect a major jump in total revenues for next year, a net income increase of nearly two million dollars. Companies have to be disciplined in saying no to potentially profitable projects that are outside the realm of their core mission. This requires other criteria be considered beyond direct financial return. (Gray Larson, 2005, p. 34) Payback formula is Payback period (yrs) _ Estimated Project Cost_Annual savings (Gray Larson, 2005, p. 32) For example, a firm may support projects that do not have high profit margins for other strategic reasons including: To capture larger market share To make it difficult for competitors to enter the market To develop an enabler product, which by its introduction will increase sales in more profitable products To develop core technology that will be used in next generation products To reduce dependency on unreliable suppliers To prevent government intervention and regulation (Gray Larson, 2005, p. 34) Salary initiatives Jennifer: I have increased my ratio to 4 to 1 and find the software is really a great help. But I agree with Nancy, most of the faculty resist it. And there are no real reasons for using it since it does not impact their compensation in any way. Andy: Sounds like we could use a new incentive plan for faculty. I assumed their salary was tied to performance. Jeff: I made the same assumption, when I came on board earlier this year. But the faculty pay system is based on years of service and numbers of degrees, not performance. †¦consider recommending a new performance-driven compensation plan for teachers†¦ However, once a partner, they were virtually guaranteed the position for life and enjoyed significant increases in salary, benefits, and prestige. (Gray Larson, 2005, p.85) Reward criteria- the degree to which rewards such as promotion and salary increases are allocated according to employee performance rather than seniority, favoritism, or other nonperformance factors. (Gray Larson, 2005, p. 73) References Gray Larson. (2005). Project Management: The Managerial Process. Chapter 1. Retrieved from University of Phoenix eBook Collection database. Gray Larson. (2005). Project Management: The Managerial Process. Chapter 2. Retrieved from University of Phoenix eBook Collection database. Gray Larson. (2005). Project Management: The Managerial Process. Chapter 3. Retrieved from University of Phoenix eBook Collection database. Research Papers on Strategic Project ManagementIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office SystemAnalysis of Ebay Expanding into AsiaResearch Process Part OneBionic Assembly System: A New Concept of SelfLifes What IfsMarketing of Lifeboy Soap A Unilever ProductTwilight of the UAWStandardized TestingOpen Architechture a white paper

Brief a Case Assignment Example | Topics and Well Written Essays - 500 words - 1

Brief a Case - Assignment Example He was a Phoenix resident. Miranda was sentenced to serve between 20 to 30 years in prison. However, he appealed to the Supreme Court of Arizona stating that the police had acquired his confession through unconstitutional means. This court ruled against him and upheld his conviction. However, the U.S Supreme Court decided to review Miranda’s case three years after his original conviction as he decided to appeal for the second time. The legal question that the U.S Supreme Court had to ponder about was whether a suspect ought to be made aware of their rights prior to any form of interrogation. To answer this question, the Supreme Court had to analyze the American judicial system and provide new restraints that the society must follow when prosecuting individuals of any crime. The Supreme Court determined that if an individual is to be subjected towards any form of interrogation, they must first be made aware of their rights such as the right to an attorney that can be provided by the state if the suspect is indigent and even to remain silent (Clarkson et al. 210). Remaining silent was an option that the suspect could take but it had to come with an explanation that anything that the suspect would say could be used against them during a court hearing. This implies that if the suspect decides to withhold certain information and then produce it during the session, it could strengthen the case against them. The right to be provided an attorney during the interrogation was to ensure that the interrogation is undertaken on constitutional grounds. This was to ensure that the constitution is as fair as possible since the individual remains innocent until proven otherwise. This implies that the suspect not only has privileges such as remaining silent due to the protection of the constitution but also a consequence that could

Community Communication Essay Example | Topics and Well Written Essays - 500 words

Community Communication - Essay Example Normally, we find ourselves bound to care with one another in a community not only because we readily understand the necessity of survival through interactive relationship but even for the natural truth in historicity where there emerges discernment of historical background that enables one person to gauge the other in terms of a continuing culture they have both lived with though at separate places and time. The mutual respect or concern established toward a cultural or religious tradition, for instance, may hold us within a sensible meaning of community in which while we distinguish individual selves with unique identity to develop for personal growth, we know somewhere from the inner core that our mutuality in beliefs and principles sets us apart from certain degree of plural indifference. Since a community is quite characteristic of norms when it comes to general views or opinions on matters of common interest, we are more likely to form social attitudes and standards based on these norms. Our adherence to a specific standard which is made by the majority in the community eventually becomes or aligns with our own as we give value or judgment to an object or person. Such act of paying someone worth or opinion comes out either just or unjust, hurtful or favorable on the basis of how the former interprets and reacts to the community’s overall perception of him or her. Consequently, the community becomes a ‘sum’ to look at or respond to and in return, it also collects to itself from individual ideas that share similar attributes in order to project a law that almost everyone is drawn to follow in the course of nature. In this regard, thus, communication is hugely significant especially in expressing one’s insights and feelings that would help the community make the necessary adjustment in recognizing the real value of a member or one that is

International Human Resource Management Literature review

International Human Resource Management - Literature review Example Pancevo which operates with three different brands Weissar, Karlbrew and Starivo, merged with Eden Brewery which operates in Russia, Ukraine, Romania, Moldova and Kasakhstan. The joint venture was officially registered on the 25th of August 2003 and the company was renamed Eden Weisser. After the joint venture Eden not only injected a good flow of capital into the organisation but also resorted to quality enhancement measures such as pasteurisation, product rebranding with a new logo, reshaping the bottles and crates, introducing new plastic bottles and relaunching the Weisser brand. Problems in an International Joint Venture The most important feature of any joint venture is the cross cultural differences that two or more organisations located in different countries have to undergo. Cultural differences often influence the manner in which the partners in the joint venture make strategic decisions and solve problems. For example, the Japanese organisations tend to see interfirm allia nces primarily as interpersonal relationships whereas American organisations view them as endurance of design irrespective of the specific managers that are involved. Performance related pay is more popular in USA than in Germany or Japan. Again, recruitment in USA is a short term action as compared to France, UK and Germany. Training and career planning is the most extensive part in USA. Interpartner differences in avoiding uncertainties and long term orientation have a significant negative effect on the survival of the joint venture while differences in power distance, masculinity and individualism do not have any effect on the survival of any joint venture. The structure of parent control also influences the stability of any joint venture. Dominant management structure can minimise coordination costs and hence outperform shared control joint ventures. However, unequal distribution of ownership gives majority shareholders greater power which can be detrimental to the interest of t he minority owner. A balanced ownership is always advocated so the partners’ bargaining power is evenly matched. Ventures that have split ownership have greater chances of success than the ventures that are dominated by one company. Performance of ventures with a shared rate of control is greater. For example, one organisation has a mechanistic culture that is bureaucratic and hierarchal with clearly defined rules and regulations. The other organisation has an organic culture which means that the organisational structure is informal, non-bureaucratic and decentralised. These fundamental differences in culture will result in a severe conflict in the organisation. It was found out that the mutual understanding of each other`s culture is very essential to a successful relationship between two companies. Expatriation management is also an important feature of any cross-cultural joint venture. Expatriates assignment predominantly

Advantages And Disadvantages Of Online Business Information Technology Essay

Advantages And Disadvantages Of Online Business Information Technology Essay Several decades ago nobody could have imagined that development of technologies would lead to radical changes in business management. Moreover, we did not even suppose that a usual process of buying and selling which was implemented through real communication between buyer and trader would become so convenient and accessible. Till some particular moment communication was the only way of holding negotiations we got accustomed to, which now is being gradually replaced by this new possibility to do business by using the Internet technologies. From year to year online business method that was intended only for privileged is becoming more and more demanded and available for everyone in the cyberspace. Electronic business has a significant impact on company performance and new ways of growth and improvement are opened for its subsequent prosperity. This improvement is achieved by changing the concept of operations and establishing closer relationship with customers. The economic basis of e lectronic business is radically expanding the audience, increasing marketing effectiveness, accelerating the process of buying and selling of all kinds of goods and services (Shelly Vermaat, 2009, p.737). We used to refer the phrase electronic shop (Shelly Vermaat, 2009, p.738) to a specialized website where web visitor is able to purchase any goods directly online and acquaints preliminarily with their descriptions. Customers process of buying in an electronic shop differs from the traditional form of purchasing items in usual shops. This trend of modern trade continues to grow and this is the reason why most companies are now actively converting conventional business models and are focused on multi-marketing strategy. Today, investment in electronic business is a priority for many of them. However, its solution is necessary for clear understanding of the key factors which determine the success. Although electronic business definitely has valuable advantages over other types of business, it has disadvantages which should not be overlooked. It cannot be denied that the main benefits of online business are its low start up cost and fast development in comparison with the common one. There is no need in renting a physical space as the cyberspace is infinite area to some extent and the seller can suggest a wide range of products. Therefore the clients have more extensive choice. The more things the customer has to choose the more satisfied he/she is. For the generation of online shops it does not require a lot of efforts and time to set it up. At the beginning of the business a websites developer should register the project and promote it through various advertising companies. All these costs do not require a lot of money expenditures while in conventional business it does. Thus, any business process, in which you can use the electronic interaction between people, has the potential for reducing expenditures, which, in turn, entails lower prices for customers (Fields, 2007). Another important advantage of online business is its capability to attract not only local customers but also a worldwide audience with minimal effort. Of course, it is possible to reach international public through other forms of advertising like traditional ones: television, radio and print media. But all together they are not as effective in reaching potential clients around the world as electronic marketing is. Basically, any product or service that is registered on the World Wide Web has a limitless market that transcends age, culture, geography and time zone (Campbell, 2007). No matter of wherever and whenever the clients are, it is not a problem now to get the things they want within the shortest period. At the same time, it unites people of all ages, races and occupations into one whole community of online buyers in some meaning. Having a discussion with each other on the forums, the clients from different countries exchange their knowledge about some kind of products and get both useful information and also an international experience of communication. Online business gives traders a possibility to earn money even if they sleep as their shops work 24 hours a day, 7 days a week. The important feature of the Internet is that it has automatic operating mode of websites and therefore the probability of missing clients is minimized in this situation because they can purchase goods at any time they want and what is of high importance is that sellers save a lot of their time. Thousands of people can surf website simultaneously without making a crowd while it is rarely happens in offline business. In addition, traders can spend enough time doing the things they like and working at the time they prefer. It is very convenient for them to manage daytime in this way as they can put the work aside whenever they like and get some rest or vice versa (Smith, 2005). A very strong side of starting online business is the fact that in the situation of business failure the businessperson does not lose his/her life savings. Usually the activity of electronic business has to be stopped because of the deficiency of profit and thereby the businessperson has to end his/her activity. The only thing the owner can lose is his/her money that were spent for the development and promotion of business. The risk of such failure can be much bigger if business was granted franchise. It means that all the efforts the seller put into activation of business, the list of his/her patrons and customers in common, a respectful position in the business sector, communication with persons of consequence, all these life benefits disappear in a moment. Electronic business has transformed its customer service into the convenient and effective one. Auspicious conditions were created for maintenance of confidential relationships between clients and traders. The customer can contact a commercial agent in an interactive mode to get more information about the product or service. Furthermore, the clients can read recommendations and reviews of different people within website who already have opinions about items that they want to buy or already purchased and used them. If some product the customer wants to buy is not available for the current time then it is possible to send a request to inform him/her about its appearance via e-mail. What is more convenient is that payments can be implemented online and the items can be delivered to the customers without their participation (Iyer, n.d.). Remember the situation in the shop when people have to go through different departments to find the items they need. It takes a lot of time and power and as a consequence the amenities of shopping disappear. Fortunately, online shops have a very smart option the possibility to search products in catalogues just by entering the keywords into search form. After several seconds the integrated search engine would find all the possible offers of goods. It is a very attractive option for people who do not like to waste a lot of time on selecting the products (Shelly Vermaat, 2009, p.745). The last advantage I want to pay attention is a lack of necessity in hiring personnel like software engineer to run online business. The basic thing to activate online store is to create and upload it to the Internet. Even if hire a professional programmer, it would be a kind of a temporary work which does not require permanent control. One way around this is to outsource as many of your business functions as possible (Kaarakainen, 2010). If later the shop owner could fulfill such things like monitoring of the website, observation of clients requests and some other stuff by himself/herself then there is no need in outsourcing anymore, maybe except the situations like technical problems when it is almost impossible to hold down a job without specialists help. Having considered the main benefits of online business it is important to pay attention to the drawbacks as they put obstacles in the way of taking the leading position of online business running. A use of electronic communications is becoming one of the key conditions for the survival of companies in a huge competitive environment however competition is also one of the most alarming problems. Because competition comes in all forms and shapes, your sales pitch would have to be truly attention-calling (Campbell, 2007). One of the necessities in the competitive activity is occasional price reduction when only the most stable business could survive. The customers often become victims of a warm work of competitive organizations and sometimes can find it difficult to make the right decision in choosing the right goods for themselves. So the only possible constructive tool in clients attraction could be the proper marketing strategy in the cruel wars of the business rivals. As online shops became accessible for all the visitors so the tendency of copying ideas which were put there is of high possibility. People tend to do these things following the main motivation of gaining as much profit as possible. In view of the fact that if ones online business is not officially registered as the trade mark then stealing the project of website construction is not taken as a copyright offence. So that means that everyone who would take the same concept of already existing website could live with no worry. It is a very grievous aspect of open business activity when all your marketing strategies are visible and clear (Kaarakainen, 2010). Another disadvantage that also should be observed is a security threat of supposed electronic transaction which customer usually accomplishes during the purchase. People are still worrying about security of electronic commerce in spite of the wide spread of modern software that helps to protect their personal information. Through the growing number of fraudulent schemes people in most cases are afraid of giving details of their account until they are sure about the reliability of the payment system. And such behavior is fully justified as no one would like to lose his/her money (Campbell, 2007). As all the talks of customer and trader are implemented via the Internet it is really hard to build a good and trusting relationships (Burton, 2008) between them because of their isolation from each other. Most of people find it almost impossible to negotiate in this way as they do not have any idea of who they are contacting with. Therefore, the seller should endeavor a lot to satisfy all the needs of the clients and try to keep positive and friendly relationships in order to attract as many new customers as possible for the further possible collaboration. In conclusion I would like to stress that all the mentioned advantages of online business are very strong and have conclusive proofs that maintaining business with the help of modern high technologies is optimized as much as possible and continues to develop day after day. For those who have never tried it, electronic business could be perceived as not serious occupation but this system really works. Just look at the real examples of such successful online companies like Amazon or eBay as they are the parts of the list of online giants with overwhelming profit made since their creation. Unfortunately, we should admit the fact that deficiencies hamper subsequent progress of online business techniques and traders have to cope with them. In the near future it seems to be the full dominance of high technologies in the commerce sector and its improvements would be interpreted as a fertile soil for the effectiveness of peoples saving time (Shelly Vermaat, 2009, p.751).

General George Meade :: essays research papers

General Meade   Ã‚  Ã‚  Ã‚  Ã‚  Do you know who was the general for the Second Battle of Bull Run? Everyone knows what the Second Battle of Bull Run is, but who was the general? Some people even know that the north won that battle. Most people do not know that General George Meade defeated General Lee at that battle. General George Meade accomplished much during wartime. Accomplishments General George Meade had many accomplishments during wartime. First of all, he defeated General Lee at the Second Battle of Bull Run. Why would not General Meade crush General Lee at this battle and end the war there? Facts say that heavy fog and rain forced Meade to stop. Likewise, on June 1, 1863 a surprised encounter forced his troops into the Battle of Gettysburg, the greatest battle on American soil. This battle came about when General Lee’s army needed shoes. The two forces met here on accident and fought to a victory for the North. Lee acknowledged his defeat and retreated to Virginia. Not only did Meade serve in the Civil War, but also served in the Mexican War. He served in the battles of Palo Alto, Monterey, and Veracruz. During these he served under General Zachory Taylor. To sum up, General George Meade accomplished many things during his time at war. Accomplishments   Ã‚  Ã‚  Ã‚  Ã‚  Each of General Meade’s accomplishments had one major effect on how life is today. To start, if Meade had not defeated Lee at the Second Battle of Null Run the was would not have started off positively for the North. This was important because the soldiers gained their confidence when they won this battle. Secondly, Meade’s defeat of Lee at the accidental Gettysburg. This was a battle that turned the war around and gave the North the advantage. This was the North’s first victory in a long time. Finally, if the U.S. had not won the Mexican War, where Meade served as a soldier, the U.S. would not have gained the southwest portion of the country. This, as you remember, was where the gold rush took place that caused the country to spread out over the land. As has been shown, Meade’s accomplishments had many effects on how life is lived today.   Ã‚  Ã‚  Ã‚  Ã‚  There are many things that would be different if General Meade had never lived. For one thing, the North might not have won the first battle of the war causing the soldiers to lose confidence and maybe lose the war.

Men Who Can’t Handle The Mice Essay

In the novel of Mice and Men, George has to make a very hard decision. Lennie and George are very good friends, and they do everything together. When Lennie accidentally kills Curley’s wife, George has to make a decision for himself and for what is best for Lennie. Lennie trusts George and does whatever he asks, which made it harder for George to take Lennie’s life without Lennie understanding why. George is very careful and always thinks about the things he does before them. In this situation George had to help his friend by killing him to prevent him from living in a jail sell or dying slowly. Curley said that if he finds Lennie, he would shoot him in the stomach, so he would die painfully and slow. When Candy’s dog was shot he told George that he regretted letting a stranger shoot his dog and that he should have done it himself. George did the right thing by shooting Lennie, and doing it with love. Doing this is keeping his promise to Aunt Clara by taking care of him and killing him so he is now free. There really is not anything left for Lennie his dream is pretty much not going to happen so what is Lennie going to be looking forward to in this world. If George did not kill Lennie, and just let him go free and hide in the forest forever, Lennie would have died. Lennie could not take care of himself for that long and survive off making his own food and being alone. He would feel abandoned and not know what to do. If George had ran away with him, everyone would think that he was in on the murder and they would both be killed. Their dreams are ruined and Lennie would never really understand what he did. George would also be accused of something he did not do. George made the right decision because there was nothing left for Lennie. The plan on buying a property is over with and Lennie would not know what to dream about or what to look forward to in the future. Lennie died happy and George told him that he could tend the rabbits in heaven and he would be happy. The fact that George did it meant a lot, that he had to let his best friend go and his character showed when he did it himself. George knew that Lennie did not mean to do it and when he killed Lennie, he told him he was not mad. Lennie was so large that he could kill things so easily without meaning too. It was not his fault, but it was becoming a problem. If George did not kill Lennie, he does not know who else Lennie could kill on accident. This put other peoples lives in danger and Lennie’s, so George decided to let him die in peace when he is happy, and not when things become worse. George shot Lennie in the back of the head so Lennie would not feel anything, and would die instantly. It shows that George did not shoot Lennie for himself, because he hesitated at the trigger. In this type of situation anyone would do the same thing. George practically raised Lennie and know he has to kill him, this is probably the hardest thing he will ever do. Therefore, George did the right thing by killing his best friend and having to do it himself. It shows that when someone loves another and they are put in a position where they have to kill their friend, and it was the only way they would be in peace, they would do whatever it took for their happiness. In the end Lennie was free and George was lonely, but he knew he did the right thing. George will never forget Lennie, but now George can settle down and start a new chapter of his life and have a family.

Strait of Hormuz - History and Importance

Strait of Hormuz - History and Importance The Strait of Hormuz is a strategically important strait or narrow strip of water that links the Persian Gulf with the Arabian Sea and the Gulf of Oman (map). The strait is only 21 to 60 miles (33 to 95 km) wide throughout its length. The Strait of Hormuz is important because it is a geographic chokepoint and a main artery for the transport of oil from the Middle East. Iran and Oman are the countries nearest to the Strait of Hormuz and share territorial rights over the waters. Due to its importance, Iran has threatened to close the Strait of Hormuz several times in recent history. Â   Geographic Importance and History of the Strait of Hormuz In 2011, nearly 17 million barrels of oil, or almost 20% of the world’s traded oil flowed on ships through the Strait of Hormuz daily, for an annual total of more than six billion barrels of oil. An average of 14 crude oil ships passed through the strait per day in that year taking oil to destinations such as Japan, India, China and South Korea (U.S. Energy Information Administration). As a chokepoint the Strait of Hormuz is very narrow – just 21 miles (33 km) wide at its narrowest point and 60 miles (95 km) at its widest. The widths of the shipping lanes however are much narrower (about two miles (three km) wide in each direction) because the waters are not deep enough for oil tankers throughout the strait’s width. The Strait of Hormuz has been a strategic geographic chokepoint for many years and as such it has often been the site of conflict and there have been many threats by neighboring countries to close it. For example in the 1980s during the Iran-Iraq War Iran threatened to close the strait after Iraq disrupted shipping in the strait. In addition, the strait was also home to a battle between the United States Navy and Iran in April 1988 after the U.S. attacked Iran during the Iran-Iraq War. In the 1990s, disputes between Iran and the United Arab Emirates over control of several small islands within the Strait of Hormuz resulted in further treats to close the strait. By 1992 however, Iran took control of the islands but tensions remained in the region throughout the 1990s. In December 2007 and into 2008, a series of naval events between the United States and Iran took place in the Strait of Hormuz. In June of 2008 Iran asserted that if it were attacked by the U.S. the strait would be sealed off in an effort to damage the world’s oil markets. The U.S. responded by claiming that any closure of the strait would be treated as an act of war. This further increased tensions and showed the importance of the Strait of Hormuz on a worldwide scale. Â   Closure of the Strait of Hormuz Despite these current and past threats, the Strait of Hormuz has never actually been closed off and many experts claim that it will not be. This is mainly due to the fact that Iran’s economy depends on the shipment of oil through the strait. In addition any closure of the strait would likely cause a war between Iran and the U.S. and generate new tensions between Iran and countries like India and China. Instead of closing the Strait of Hormuz, experts say it is more likely that Iran will make shipment through the region difficult or slow with such activities as seizing ships and raiding facilities. To learn more about the Strait of Hormuz, read the Los Angeles Times’ article, What is the Strait of Hormuz? Can Iran Shut Off Access to Oil? and The Strait of Hormuz and Other Foreign Policy Chokepoints from US Foreign Policy at About.com.

Hurrah for the Lowly BUG

Hurrah for the Lowly BUG Hurrah for the Lowly BUG Hurrah for the Lowly BUG By Maeve Maddox When I lived in England, my colleagues quickly taught me that I must say insect (not bug) unless I specifically meant bed-bug. In the U.S., bug applies to every conceivable type of insect. Bug also does duty as both noun and verb in many contextsand not only in the U.S. NOTE: When I pick up quotations from the web, I dont edit them. Police bugged a safe house where Rosemary West stayed before she was charged with murder but she said nothing that incriminated herself, Winchester Crown Court was told yesterday. Will Bennett in The Independent (UK) I dont think surround sound headphones is a gimmick or only for the hardcore gaming i recenlty brought a pair so i can watch a full hd movvie with surround wuthout bugging the neighbours when a car blows up at 3 in the morning. Australian Forum user A bug tracking system is a software application that is designed to help quality assurance and programmers keep track of reported software bugs in their work. It may be regarded as a sort of issue tracking system. Wikipedia The most important part of reporting a bug is giving the programmer the ability to duplicate the bug on his machine. If we cannot find a bug, we cannot fix it. tech advice site Someone needs to put a bug in Coach Gs ear about this guy comment on sports blog They say the spell that he gets under From double-barrelled thunder makes his Eyes bug out like hes insane song lyrics The word bug as applied to scary insects probably derives from M.E. bugge something frightening, scarecrow, a meaning obsolete except in bugbear. The bogey-man [boogy-man in my family] is related. The words application to insects may have been influenced by an Old English word meaning beetle. Bug as a Noun bug defect in a machine may have been coined by Thomas Edison. jitterbug a swing dance of the 1930s. Also used as a verb. humbug - trick, joke, hoax. Dates from 18th century student slang and no one says it anymore. However, if youve read or seen A Christmas Carol by Dickens, you know the word. Bug as a Verb The verb to bug, equip with a concealed recording device entered the language as long ago as 1919. debug remove defects from a machine or software to bug meaning to annoy dates from 1949. to bug meaning to bulge dates from 1870s and may derive from a variant pronunciation of the word bulge. bug off go away! 1950s; derived from British slang bugger off, Bug as a Suffix The suffix -bug added to a word can create a noun meaning a person obsessed with Firebug, a fire-setter dates from 1841. Shutterbug, picture-taking enthusiast, 1940. litterbug irresponsible person who drops trash anywhere first recorded 1947, but the verb littering came later, in 1960. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesDisappointed + PrepositionWhat the heck are "learnings"?

Discuss and Compare two Care Philosophers Essay

Discuss and Compare two Care Philosophers - Essay Example It is thus prudent to take the level of affectedness and vulnerability of other interest before responding to a situation. Carol Gilligan and Joan Tronto are among the notable feminists who have contributed to the development of this theory. Joan Tronto borrows a lot from Carol Gilligan theory who he says is mentor. This paper discusses and compares the contribution of these two philosophers (Jagger et al, 42). The first part of the essay will discuss Carol Gilligan theory of different voices and the second portion will look at Joan Tronto rewriting of the ethic care theory into a postmodern theory. Carol Gilligan was a student of Kohlberg. However, she did not agree with the Kohlberg theories on moral development in humans. He saw Kohlberg theory as being gender biased since it showed that girls’ moral development was lower compared to that of boys and this was reflected in adult men and women. She asserted that this theory was biased in the sense that it only presented a mal e oriented perspective. This could also be contributed by the fact that Kohlberg subject were dominated by boys. She developed a theory that incorporated a female perspective on the subject. She said that men and women respond to moral dilemma differently (Held, 26). Women have to prioritize compassion and empathy over the moral scale that is provided by Kohlberg theory. This does not mean that they have weaker developed. She developed a new perspective of looking at the moral development called â€Å"The different voice† which was developed through unbiased empirical observation of the reaction of both men and women to ethical dilemma. Gilligan vies are contained in her book a Different Voice: Psychological Theory and Women’s Development written in 1982. This book has been seen to influence feminist not only in the field of psychology but also in other disciplines such as gender studies, political psychoanalysis and political studies. Being a feminist philosopher Gill igan aimed to deconstruct the classical masculine biased moral psychology by investigate the previously unheard female voice on the issues of ethics. She blamed the psychological theorist such as Kohlberg and Piaget for only using boys and the male perspective to construct the various moral theories in psychology. It is important to note that by asserting that gender differences results in differences in moral sensibility does not mean that Gilligan attacked Piaget and Kohlberg gender neutral theories. She claimed that it was wrong to conclude from Kantian theory that women are not fully developed morally since they are not able to be completely autonomous. She said that women actually do have a different voice than that of men which she now termed as the theory o f women moral sensibility popularly known as the care ethics. In order to understand Gilligan care ethics, it is important to look at Kohlberg theory of moral development. According to Kohlberg, moral development can be di vided into six stages which are divided into three main stages, convention, preconvention and post convention morality. The final stage which is the post convention morality is the point where a person is believed to have arrived at full moral development and has been labeled as the universal ethical principle orientation. He later realized not all human beings get to reach this stage with Mahatma Gandhi being an exceptional

Steps for incorporating a business in Toronto Essay

Steps for incorporating a business in Toronto - Essay Example The Toronto market is diverse and with many competitors. The following entails probable steps for successful business incorporation in Toronto. †¢ Selection of business jurisdiction The process involves defining the area of operation that includes the territorial or provincial authorities. Nonetheless, home province of the incorporator determines the choice of either a territorial or federal jurisdiction. †¢ Corporate name selection The regulations require the investors to propose names that comprise descriptive and distinctive features. The elements highlight the activities and the entity respectively. †¢ Business name availability analysis The step entails searching the availability of the proposed name and subsequent submission to the government agency for approval. It helps ensure the distinctiveness of the proposed business. †¢ Filling and Completing the Articles of Incorporation The law stipulates that the investor should sign the articles of incorporation i n duplicate. He or she should not be bankrupt and must have attained 18 years and above.

Oflactory and Gustative Marketing Assignment Example | Topics and Well Written Essays - 500 words

Oflactory and Gustative Marketing - Assignment Example Most marketing activities in hotels adopt a visual marketing since there is a deep connection between brands and customer involvement. Due to the increase in competition in businesses today, many marketers have employed the olfactory stimuli to capture the attention of buyers. Olfactory marketing makes the customers linger longer in retail surrounding, and this lures them to making impulse purchases. Scent marketing has become a fast emerging trend in marketing. The trend recognizes the need for companies to strive and reach their target customers through sight and sound. As Kimmel (2010) noted, difficulties faced by marketers in trying to reach the audience makes scent-related marketing understandable. The principle behind the olfactory branding is uniqueness and consistency (Dooley, 2012). Controlling the olfactory environment is there necessary since people tend to associate smells with products or the store. To support the olfactory marketing, companies should consider using olfactory packaging on their products. Olfactory packaging is way of packing products in a manner that appeal to the sense of smell (Kimme l, 2012). Many researchers have been trying to investigate the effect that the olfactory sign exert on clients and the approach behaviors they were exhibiting. The researchers observed that products in the scented store remained for a short period as compared to those in unscented store. Merchandise evaluations showed that the intention to purchase a backpack while no scent was present was only 2.29 while after the application of the scent the scale rose to 2.97. The researcher findings proved that odors and their many features have the capability of affecting a customer’s perception of services and products (Cherish & Oktavian, 2012). One can conclude by saying that adequate scent exploitation is of great importance in marketing and other business activities. Gustative

Contain communism Essay Example for Free

Contain communism Essay Communism had always posed a threat to the interest of the U.S. and their attitudes towards the U.S.S.R. had proved they had not entertained the idea of communism much. But it was not until February 1946 did it all come out and the U.S.A began to act towards containing communism. The policy of containment meant the U.S. actively prevented the psreading of communism.There were several ways with which the U.S. tried to contain communism some of which were futile and others effective. However, for every move the U.S. made the U.S.S.R. had a retaliation. One way with which the U.S. tried to contain communism was with the use of the atomic bomb. The dropping of the atomic bomb in Hiroshima was a method that was used to bring the war between the Japanese to a quick end with few loss of American lives. Described by Truman as the greatest thing in history the bomb had a very devastating effect taking up to 70 000 lives. After that another bomb was dropped in Nagasaki, this was particularly to impress Stalin and scare him if possible. However this was to blow up in Trumans face. Stalin feeling that it was an insult that he was never informed of such a weapon by his allies was not impressed and also became more suspicious of the U.S. And the fact that he was also denied the islands in the far east since he had nothing to do with the defeating of Japan also irritated him more. Trumans attempts did not work instead Stalin sought a production of his very own atomic bomb, and alhough it was initially predicted the Soviet Union would get the bomb within 10 years, mysteriously the bomb was in the hands of the Soviets a lot sooner than that, they had it within 4 years. So Truman had nothing against Stalin now. This was one of the unsuccessful means of containing communism because it rather increased the already existing tensions between both countries during the cold war. And because it was a suspicious thing that the U.S.S.R. got the bomb so soon and the U.S. neglected to mention the weapon to the U.S.S.R. suspicion between both countries increased and the gulf between the countries expanded further. Another way in which the U.S. tried to contain communism was through propaganda. The methods through which communism was extending its influence throughout eastern Europe was blatantly unprofessional. The method was given  the name salami tactics where by countries in eastern Europe fell one by one into the influence of communism. For example, Czechoslovakia was the last democratic country in eastern Europe until 1948. The elections were coming up in May but because the communist were blamed for the country not receiving the Marshall aid the communist party was expected to do badly. However, before the election there was a coup detat where the police force took over and removed every non-communist personnel from office. In February, representatives of opposing parties were removed and Jan Masaryk the foreign minister who opposed communism personally mysteriously fell out of the window during the coup. The Czech communists took over with little blood shed and with no help from the Soviet Union. These was how the communist parties took over in other countries, by dissolving opposing parties and killing their leaders. This was the method that was used in east European countries such as Poland in 1947,Bulgaria also in 1947, in Romania and Albania, 8 countries in total were taken over using the salami tactics.and the only response the U.S. could give to this was verbal abuse. They simply, verbally condemned the acts which were committed and were hoping that the U.S.S.R would perhaps feel guilty and digress but unfortunately that did not work at all. This method of containment was perhaps the weakest of all mehods because the U.S.A. in no way showed any opposition to the methods used. This could be assumed as slacking in the part of the U.S. to containing communism. The most successful was the combination of policies, that is, Marshall plan and the iron fist policy. The iron fist was a result of the long telegram of February 1946 by George Kennan,deputy chief of mission in the U.S. embassy in Moscow. The telegram though it was lenghty simply said the Soviet Union was neurotic. He saw them as aggressive and insecure and concluded that there should be no compromise with the Soviet Union. Another factor that added to the development of the iron fist approach was that the U.S. were not prepared to make the same mistake that was made by the British. The Britains had a policy of appeasement with Nazi-Germany. They had negotiations with Hitler and gave him whatever he requested for as long as it was seen as reasonable but the appeasement only encouraged Hitler to ask for more and soon there was an outbreak of war in 1939. Truman and other  politicians agreed that they did not want the same thing to happen with the U.S.S.R. so therefore the iron fist approach was justified where by Truman refused totally to negotiate with the U.S.S.R. The Marshall plan also was another technique used. George Marshall was the new U.S. secretary of state and he had travelled through western Europe and was disheartened by the devastation he saw and was shocked by the economic crisis of the region. When he came back, he suggested that america invest in the economy of Europe, he argued that as America was a marketing economy Europe would have been a good consumer base but if there was no way for Europe to be able to afford their goods then no profit would be made and the economy of the U.S. would suffer. Therefore investment in the European economy was the solution. Though he asked for 17 million dollars, he was granted 13 million and so this money was distributed through out western Europe. Ofcourse the U.S.S.R. reacted negatively to this and also formed the comecon which organised economic assisstance to the countries of eastern Europe. But unfortunately this was no match for the Marshall plan. Added to this, in Germany, the Yalta and Potsdam agreements had stipulated that Germany be divided into two buffer zones. The western zone was to be under the supervision of the western powers while the eastern zone was under the U.S.S.R. However, in the eastern region, the U.S.S.R. continued taking reparations from Germany because of the damages of world war 2 where as, The U.S. kept putting money into the western zone. Soon it became obvious that the western zone was flourishing compared to the eastern zone. This caused the Berlin blockade of 1948-49. The U.S.S.R.s attempt to divide the eastern zone from the western zone. But this was where the Marshall plan and the iron fist came into play. Truman through the approach of the iron fist refused to give into these manouvres of the U.S.S.R. And with the money from the Marshall plan, the west were able to supply aid to Berliners, they flew food and supplies to them through the Berlin airlift and they were able to provide to over 2 million Berliners. The result of this was that Stalin had to give in and brought down the Berlin blockade by May 1949. A successful combination of the iron fist approach and Marshall plan, the west were able to gain an initiative giving the situation that happened in czechoslovakia and other east European countries. Another successful means of containing communism was the Truman doctrine.In February 1947, the British warned the U.S. that they could not keep their troops in Greece any longer which they had been in since 1944. But after the second world war, the British government began to feel the effect in their economy as they owed 3000 million pounds. This scared Truman because he believed communism was taking over and so by March 1947 he issued the Truman doctrine that specified that any country that had a democratically elected government and was fighting off communism would be given militarial support. And so with this, support from America was given to Greece and the communists were defeated. Stalin, however saw this as U.S. imperalism although he had no retaliation for this because in the first place, he had kept an agreement with Churchill that Greece was an area of British influence. None the less, the U.S. were still able to fight off communism in Greece. These were some of the ways the U.S. had contained communism or tried to.Through militarial means, that is the Truman doctrine and financial mean such as the Marshall plan. And also through propaganda, when they tried belittle the communists because of their use of salami tactics. They also tried the use of terror which was the A-bomb but that proved unsuccessful. Like some of the techniques used and on the other hand, others were quite successful indeed.

The Significance of D-Day :: essays research papers

D-Day Description Before I begin I must tell you of the start of World War II. August 1939, Hitler sends a secret telegram to Joseph Stalin, the Soviet leader. In the secret telegram Hitler writes that the tension between Germany and Poland is unbearable. Stalin replies to Hitler a few days later with his word that he will not interfere with their plans. Britain and France here about this and warns Hitler that if Germany invades Poland that they are prepared to go to war. On September, 1st Germany, using blitzkrieg tactics, invades Poland. The Poles, being very unprepared, suffer the ferocity of the Germany?s attack. Two days later Britain and France declare war against the Axis. This would be the beginning of WWII. In order to tell you about D-Day, I must tell of the events that led up to it. In 1942 the British were being pressured by leaders of the United Sates to commence a massive attack against Germany across the English Channel into occupying France by the spring of 1943. Hesitantly, ?Operation Roundup? was scheduled to commence in 1943 by the British. Soon after, the British realized that the massive cross-channel attack required an extremely more abundant amount of massive forces, ships, landing craft and supplies. This changed the course for British allied forces from France to an attack against the Germans in North Africa. This would be a victory on the allies? part in May 1943. This victory delayed the battle of D-Day by a year and affected it in another way as well. Even though the German Field Marshal Erwin Rommel had lost the battle in North Africa, people still regarded him as a hero. An invasion across the English Channel was well known by the Nazis. Therefore Rommel wa s tasked with ultimate responsibility for defending Northern France, Belgium and Holland against the allies. Rommel, with pride, willingly made improvements to defence and artillery stations such as casements along the coast and attempted to predict the Allies next move. Although the Allies invasion plans were well underway, they were unsure whether a cross-channel invasion would be possible in the spring of 1943. Under Sir Frederick E Morgan?s command a planning team was assembled to study the possibilities in March 1943. By this time the Americans were becoming more impatient. By June 1943, German U-boats had been largely destroyed by Allied anti-submarine sea and air and had withdrawn from the North Atlantic.

Fight Club :: essays research papers

The Fight Club, directed by David Fincher, constructs an underground world of men fighting with one and other to find the meaning to their lives. Ed Norton and Brad Pitt are the main characters who start the fight club. They make a set of rules in which everyone must follow. The fight club exists because individuals get weighted down by possessions causing them to miss the deep meaning of life. Most of the people in the fight club hold service jobs or lower level management jobs that are meaningless. Society becomes so rationalized that one must push themeself to the extreme in order to feel anything or accomplish anything. The more you fight in the fight club the tougher and stronger you become. Getting into a fight tests who you are. No one helps you so you are forced to see your weaknesses. The film celebrates self-destruction and the idea that being on the edge allows you to be beaten becuase nothing really matters in your life. Ed Norton is the main character in the beginning. He has a meaningless job and he has to go to support groups to feel anything. There he meets Marla, a woman who does the same as him; they are both addicted to support groups. He then meets Brad Pitt. Pitts character forces Norton's character to see that life is meaningless and they begin the fight club. It starts in the basement; it is in confines and is completely regulated. It then shifts to cultural anarchy of vandalism and attacks. Then the members have to pick a fight and lose. The idea of the fight club spreads and becomes like an army and the members become militant. The members no longer "take it out" on each other, they take it out on everyone. The idea of the fight club becomes facist and Tyler becomes like Hitler. It turns out that Norton and Pitt are the same person, they are Tyler Durton. Norton represents the average man in America at a meaningless job, feeling like there is no reason for his existance. Pitt represents the force which makes Norton realize that there is no meaning to life and he must push to the extreme to feel anything and to accomplish anything. Marla is the only woman in the movie and she is used to show that the idea of women fighting is a ridicule where as the idea of men fighting is celebrated.

Beijing Market Entry Strategy

Beijing market entry strategy for Frozen Food This report aims to analyze the entry of frozen Beijing market. Use a SWOT analysis approach analyzes the company's strengths, weaknesses, opportunities and threats. The report has identified a marketing strategy of entry that will help our company to enter the market effectively. Contains: 1 Summary of the company 2 Frozen market in Beijing 3 SWOT analysis 4 Marketing strategy suggested input. Summary of the company Our frozen food company is only imaginary for this work.This is a company that wants to enter the Beijing market and it conducts a study to define the entry strategy. Our company sells all kinds of frozen food from cans to larger products. For now only work in Europe and we are planning to expand in the world soon. Frozen market in Beijing The frozen food market in Beijing is currently booming in China is expected to grow 16. 1 billion in 2012, mainly concentrated in big cities like Beijing and Hong Kong. The annual demand fo r frozen products is growing around a 3-4% in Beijing, provided by Datamonitor 2009Is such an increase, now, ASIAN SEAFOOD exposure has a new section called Frozen Food Asia, there is provided a forum for buyers to be face to face with suppliers of frozen food in several categories, which are the most important: Ready meals, Chilled and frozen meat products, Frozen fish, Seafood, Vegetables, Potato products, Fruit, Pizza, Bakery products, Cheese, Ice cream, Desserts SWOT ANALYSIS As our company wants to expand and take advantage of the boom that is taking frozen food in Beijing, you need to analyze the market.This section analyzes the company in terms of market Beijing adopting the SWOT approach. Strengths | Weaknesses | High Quality Products| Poor Operate systemExistence of large companies in the sectorUnfamiliar brand| Opportunities | Threats | Rise of frozen food in Beijing Growing | Rising raw material prices| Strengths High Quality Products For the development of our products u se high quality raw materials. It is this Which Helps the holding company its competitive advantages. Undoubtedly This value will make the company easy to Developing its new market. Weaknesses Poor Operate systemThe control overhead is one of the weaknesses that impede the growth of the company. Investment in research and advertising are very low in relation to its competitors. Also the management system of the company is also quite poor. Existence of largue companies in the sector There are already large companies in the Beijing market, and this is very opposed to seize important part of the market share. Unfamiliar brand Being a brand new, we have the problem that we are not known, and this makes it difficult for the company at first, because it affects sales. Opportunities Rise of frozen food in Beijing GrowingWe know that the frozen food market is constantly growing in Beijing, this will affect very positively to our company. Threats Rising raw material prices With the price of basic food and feed commodities on the rise, food manufacturers are increasingly facing pressure on their margins. In our company we use basic raw materials in large amounts. If raw material prices continual rise, it would thus lead to increased pressure on the company’s margins. MARKETING PLAN FOR THE FROZEN FOOD COMPANY Expand into the market for frozen food Beijing can succeed, because other companies already have.But for this we must make a general strategy and go step by step with the plans. The strategy refers to the innovation of feedback regarding the traditional values of the company. This calls for new product innovation strategy, distribution channels, sales promotion and development of new markets as well. The entrance to the Chinese market frozen food, in particular, requires that the plan adequately prepared as presented below. The process of globalisation has witnessed the rapid growth of international activities (Frank 1994).Once a firm expands its operations outside the borders of its own nation-state and outside the dominance of its own home culture, the influence of the host countries’ national cultures becomes reality (Fatehi 1996). Conducting business across international boundaries requires interaction with people and their organizations nurtured in different cultural environments (Kale and Barnes, 1992). Therefore the need for knowledge and understanding of the social-cultural difference between host country and home country becomes of paramount importance.For most western people, China is still a mystic country owing to its cultural features being completely different from those of western countries (Ghauri et al, 2001). Indeed, the traditional Chinese culture, in which Confucian philosophy is dominant, is a high context culture, which is opposite to western culture which is low context. It also has its own incredibly complex Chinese condition (guo qing), which always confuses western people (Ghauri et al, 2001). All of t hese make western negotiators feel difficult and confused when they negotiate with Chinese negotiators.Many failed negotiations are caused by the poor understanding of Chinese culture or lacking of awareness of the Chinese business negotiation style (Kirkbride, Tang ; Westwood, 1998). This is why more and more scholars are studying Sino-Western Business Negotiation in order to be more effective in negotiations with Chinese. CHOOSING A STRATEGY FOR ENTRY IN THE MARKET Choosing appropriate entry strategy To compare with its counterparts, our company has missed an early chance to develop the Chinese market. However, it may enjoy the advantages over the follower strategy in terms of initial market costs and questionable effectiveness.Indeed, for pioneer entrants, some factors such as demand uncertainty, entry scale, advertising intensity, entry time of followers, and the scope of the economy are all risk. Now for Our Frozen Food Company, it is more easily to develop effective entry stra tegy into the emerging market in Beijing. Moreover, studies have demonstrated that those innovative late entrants grow faster than pioneers and have higher market potentials and repeat sales rates. Moreover, they can slow the pioneer’s growth and reduce its marketing spending effectiveness.Nonetheless, in doing so as innovative late entrants, apart from the above mentioned general innovation strategy, the company needs to study how to build its distribution channel in short order and to develop it market share. In so doing, an effective way is to set up joint venture through the Frozen Food Company for to find an appropriate counterpart to merge it and use its distribution channel and factories. This strategy has been evidenced by many examples. Conclusion This work has analysed the FROZEN FOOD COMPANY case, to look at its entry strategy to Beijing of frozen food market.Although our company currently runs smoothly, it has to seek for new income point if it is fighting surviva l in the future. The Beijing frozen food market as an emerging market, although it is also competitive, provides a great potential to increase income. The company have its key strengths in developing new market, and it is right time to think about its future. However, the weaknesses accompanied with the company could be risk in developing new market, as well as external environment. In general, our company may make success in entry to Beijing frozen food market if following a proper marketing strategy.