Thursday, August 15, 2019
Night World : Huntress Chapter 11
Hey, Morgead!â⬠the voice was shouting even as the door went slamming and crashing open, sticking every few inches because it was old and warped and didn't fit the frame anymore. Jez had jerked around at the first noise. The connection between her and Morgead was disrupted, although she could feel faint echoes of the silver thread, like a guitar string vibrating after it was strummed. ââ¬Å"Hey, Morgead-ââ¬Å" ââ¬Å"Hey, you still asleep-?â⬠Several laughing, raucous people were crowding into the room. But the yelling stopped abruptly as they caught sight of Jez. There was a gasp, and then silence. Jez stood up to face them. She couldn't afford to feel tired anymore; every muscle was lightly tensed, every sense alert She knew the danger she was in. Just like Morgead, they were the flotsam and jetsam of the San Francisco streets. The orphans, the ones who lived with indifferent relatives, the ones nobody in the Night World really wanted. The forgotten ones. Her gang. They were out of school and ready to rumble. Jez had always thought, from the day she and Morgead began picking these kids up, that the Night World was making a mistake in treating them like garbage. They might be young; they might not have families, but they had power. Every one of them had the strength to be a formidable opponent. And right now they were looking at her like a group of wolves looking at dinner. If they all decided to go for her at once, she would be in trouble. Somebody would end up getting killed. She faced them squarely, outwardly calm, as a quiet voice finally broke the silence. ââ¬Å"It's really you, Jez.â⬠And then another voice, from beside Jez. ââ¬Å"Yeah, she came back,â⬠Morgead said carelessly. ââ¬Å"She joined the gang again.â⬠Jez shot him the briefest of sideways glances. She hadn't expected him to help. He returned the look with an unreadable expression. ââ¬Å". . . she came back?â⬠somebody said blankly. Jez felt a twinge of amused sympathy. ââ¬Å"That's right,â⬠she said, keeping her face grave. ââ¬Å"I had to go away for a while, and I can't tell you where, but now I'm back. I just fought my way back in-and I beat Morgead for the leadership.â⬠She figured she might as well get it all over with at once. She had no idea how they were going to react to the idea of her as leader. There was another long moment of silence, and then a whoop. A sound that resembled a war cry. At the same instant there was a violent rush toward Jez-four people all throwing themselves at her. For a heartbeat she stood frozen, ready to fend off a four-fold attack. Then arms wrapped around her waist. ââ¬Å"Jez! I missed you!â⬠Someone slapped her on the back almost hard enough to knock her down. ââ¬Å"You bad girl! You beat him again?â⬠People were trying to hug her and punch her and pat her all at once. Jez had to struggle not to show she was overwhelmed. She hadn't expected this of them. ââ¬Å"It's good to see you guys again,â⬠she said. Her voice was very slightly unsteady. And it was the truth. Raven Mandril said, ââ¬Å"You scared us when you disappeared, you know.â⬠Raven was the tall, willowy one with the marble-pale skin. Her black hair was short in back and long in front, falling over one eye and obscuring it. The other eye, midnight blue, gleamed at Jez. Jez allowed herself to gleam back, just a bit. She had always liked Raven, who was the most mature of the group. ââ¬Å"Sorry, girl.â⬠ââ¬Å"I wasn't scared.â⬠That was Thistle, still hugging Jez's waist. Thistle Galena was the delicate one who had stopped her aging when she reached ten. She was as old as the others, but tiny and almost weightless. She had feathery blond hair, amethyst eyes, and little glistening white teeth. Her specialty was playing the lost child and then attacking any humans who tried to help her. ââ¬Å"You're never scared,â⬠Jez told her, squeezing back. ââ¬Å"She means she knew you were all right, wherever you were. I did, too,â⬠Pierce Holt said. Pierce was the slender, cold boy, the one with the aristocratic face and the artist's hands. He had dark blond hair and deep-set eyes and he seemed to carry his own windchill factor with him. But just now he was looking at Jez with cool approval. ââ¬Å"I'm glad somebody thought so,â⬠Jez said, with a glance at Morgead, who just looked condescending. ââ¬Å"Yeah, well, some people were going crazy. They thought you were dead,â⬠Valerian Stillman put in, following Jez's look. Val was the big, heroic one, with deep russet hair, gray-flecked eyes, and the build of a linebacker. He was usually either laughing or yelling with impatience. ââ¬Å"Morgead had us scouring the streets for you from Daly City to the Golden Gate Bridge-ââ¬Å" ââ¬Å"Because I was hoping a few of you would fall off,â⬠Morgead said without emotion. ââ¬Å"But I had no such luck. Now shut up, Val. We don't have time for all this class-reunion stuff. We've got something important to do.â⬠Thistle's face lit up as she stepped back from Jez. ââ¬Å"You mean a hunt?â⬠ââ¬Å"He means the Wild Power,â⬠Raven said. Her one visible eye was fixed on Jez. ââ¬Å"He's told you already, hasn't he?â⬠ââ¬Å"I didn't need to tell her,â⬠Morgead said. ââ¬Å"She already knew. She came back because Hunter Red-fern wants to make a deal with us. The Wild Power for a place with him after the millennium.â⬠He got a reaction-the one Jez knew he expected. Thistle squeaked with pleasure, Raven laughed huskily, Pierce gave one of his cold smiles, and Val roared. ââ¬Å"He knows we've got the real thing! He doesn't wanna mess with us!â⬠he shouted. ââ¬Å"That's right, Val; I'm sure he's quaking in his boots,â⬠Morgead said. He glanced at Jez and rolled his eyes. Jez couldn't help but grin. This really was like old times: she and Morgead trading secret looks about Val. There was a strange warmth sweeping through her-not the scary tingling heat she'd experienced with Morgead alone, but something simpler. A feeling of being with people who liked her and knew her. A feeling of belonging. She never felt that at her human school. She'd seen things that would drive her human classmates insane even to imagine. None of them had any idea of what the real world was like-or what Jez was like, for that matter. But now she was surrounded by people who understood her. And it felt so good that it was alarming. She hadn't expected this, that she would slip back into the gang like a hand in a glove. Or that something inside her would look around and sigh and say, ââ¬Å"We're home.â⬠Because I am not home, she told herself sternly. These are not my people. They don't really know me, eitherâ⬠¦. But they don't have to, the little sigh returned. You don't ever need to tell them you're human. There's no reason for them to find out. Jez shoved the thought away, scrunched down hard on the sighing part of her mind. And hoped it would stay scrunched. She tried to focus on what the others were saying. Thistle was talking to Morgead, showing all her small teeth as she smiled. ââ¬Å"So if you've got the terms settled, does that mean we get to do it now? We get to pick the little girl up?â⬠ââ¬Å"Today? Yeah, I guess we could.â⬠Morgead looked at Jez. ââ¬Å"We know her name and everything. It's Iona Skelton, and she's living just a couple buildings down from where the fire was. Thistle made friends with her earlier this week.â⬠Jez was startled, although she kept her expression relaxed. She hadn't expected things to move this fast. But it might all work out for the best, she realized, her mind turning over possibilities quickly. If she could snatch the kid and take her back to Hugh, this whole masquerade could be over by tomorrow. She might even live through it. ââ¬Å"Don't get too excited,â⬠she warned Thistle, combing some bits of grass out of the smaller girl's silk-floss hair. ââ¬Å"Hunter wants the Wild Power alive and unharmed. He's got plans for her.â⬠ââ¬Å"Plus, before we take her, we've got to test her,â⬠Morgead said. Jez controlled an urge to swallow, went on combing Thistle's hair with her fingers. ââ¬Å"What do you mean, test her?â⬠Td think that would be obvious. We can't take the chance of sending Hunter a dud. We have to make sure she is the Wild Power.â⬠Jez raised an eyebrow. ââ¬Å"I thought you were sure,â⬠she said, but of course she knew Morgead was right. She herself would have insisted Hugh find a way to test the little girl before doing anything else with her. The problem was that Morgead's testing was likely to be â⬠¦ unpleasant. ââ¬Å"I'm sure, but I still want to test her!â⬠Morgead snapped. ââ¬Å"Do you have a problem with that?â⬠ââ¬Å"Only if it's dangerous. For us, I mean. After all, she's got some kind of power beyond imagining, right?â⬠ââ¬Å"And she's in elementary school. I hardly think she's gonna be able to take on six vampires.â⬠The others were looking back and forth between Morgead and Jez like fans at a tennis match. ââ¬Å"It's just as if she never left,â⬠Raven said dryly, and Val bellowed laughter while Thistle giggled. ââ¬Å"They always sound so-married,â⬠Pierce observed, with just a tinge of spite to his cold voice. Jez glared at them, aware that Morgead was doing the same. ââ¬Å"I wouldn't marry him if every other guy on earth was dead,â⬠she informed Pierce. ââ¬Å"If it were a choice between her and a human, I'd pick the human,â⬠Morgead put in nastily. Everyone laughed at that. Even Jez. The sun glittered on the water at the Marina. On Jez's left was a wide strip of green grass, where people were flying huge and colorful kites, complicated ones with dozens of rainbow tails. On the sidewalk people were Rollerblading and jogging and walking dogs. Everybody was wearing summer clothing; everybody was happy. It was different on the other side of the street. Everything changed over there. A line of pinky-brown concrete stood like a wall to mark the difference. There was a high school and then rows of a housing project, all the buildings identically square, flat, and ugly. And on the next street beyond them, there was nobody walking at all. Jez let Morgead take the lead on his motorcycle as he headed for those buildings. She always found this place depressing. He pulled into a narrow alley beside a store with a dilapidated sign proclaiming ââ¬Å"Shellfish De Lish.â⬠Val roared in after him, then Jez, then Raven with Thistle riding pillion behind her, and finally Pierce. They all turned off their motors. ââ¬Å"That's where she lives now; across the street,â⬠Morgead said. ââ¬Å"She and her mom are staying with her aunt. Nobody plays in the playground; it's too dangerous. But Thistle might be able to get her to come down the stairs.â⬠ââ¬Å"Of course I can,â⬠Thistle said calmly. She showed her pointed teeth in a grin. ââ¬Å"Then we can grab her and be gone before her mom even notices,â⬠Morgead said. ââ¬Å"We can take her back to my place and do the test where it's private.â⬠Jez breathed once to calm the knot in her stomach. ââ¬Å"Ill grab her,â⬠she said. At least that way she might be able to whisper something comforting to the kid. ââ¬Å"Thistle, you try to get her right out to the sidewalk. Everybody else, stay behind me-if she sees a bunch of motorcycles, she'll probably freak. But be ready to gun it when I pull out and grab her. The noise should help cover up any screams. Raven, you pick up Thistle as soon as I get the kid, and we all go straight back to Morgead's.â⬠Everyone was nodding, looking pleased with the plan-except Morgead. ââ¬Å"I think we should knock her out when we grab her. That way there won't be any screams. Not to mention any blue fire when she figures out she's being kidnapped-ââ¬Å" ââ¬Å"I already said how we're going to do it,â⬠Jez cut in flatly. ââ¬Å"I don't want her knocked out, and I don't think she'll be able to hurt us. Now, everybody get ready. Off you go, Thistle.â⬠As Thistle skipped across the street, Morgead let out a sharp breath. His jaw was tight. ââ¬Å"You never could take advice, Jez.â⬠ââ¬Å"And you never could take orders.â⬠She could see him starting to sizzle, but only out of the corner of her eye. Most of her attention was focused on the housing building. It was such a desolate place. No graffiti-but no grass, either. A couple of dispirited trees in front. And that playground with a blue metal slide and a few motorcycles-on-springs to ride â⬠¦ all looking new and untouched. ââ¬Å"Imagine growing up in a place like this,â⬠she said. Pierce laughed oddly. ââ¬Å"You sound as if you feel sorry for her.â⬠Jez glanced back. There was no sympathy in his deep-set dark eyes-and none in Raven's midnight blue or Val's hazel ones, either. Funny, she didn't remember them being that heartless-but of course she hadn't been sensitive to the issue back in the old days. She would never have stopped to wonder about what they felt for human children. ââ¬Å"It's because it's a kid,â⬠Morgead said brusquely. ââ¬Å"It's hard on any kid growing up in a place like this.â⬠Jez glanced at him, surprised. She saw in his emerald green eyes what she'd missed in the others; a kind of bleak pity. Then he shrugged, and the expression was gone. Partly to change the subject, and partly because she was curious, she said, ââ¬Å"Morgead? Do you know the prophecy with the line about the blind Maiden's vision?â⬠ââ¬Å"What, this one?â⬠He quoted: ââ¬Å"Four to stand between the light and the shadow. Four of blue fire, power in their blood. Born in the year of the blind Maiden's vision; Four less one and darkness triumphs.â⬠ââ¬Å"Yeah. What do you think ââ¬Å"born in the year of the blind Maiden's vision' means?â⬠He looked impatient. ââ¬Å"Well, the Maiden has to be Aradia, right?â⬠ââ¬Å"Who's that?â⬠Val interrupted, his linebacker body quivering with interest. Morgead gave Jez one of his humoring-Val looks. ââ¬Å"The Maiden of the Witches,â⬠he said. ââ¬Å"You know, the blind girl? The Maiden part of the Maiden, Mother, and Crone group that rules all the witches? She's only one of the most important people in the Night World-ââ¬Å" ââ¬Å"Oh, yeah. I remember.â⬠Val settled back. ââ¬Å"I agree,â⬠Jez said. ââ¬Å"The blind Maiden has to be Aradia. But what does the ââ¬Ëyear of her vision' mean? How old is this kid we're snatching?â⬠ââ¬Å"About eight, I think.â⬠ââ¬Å"Did Aradia have some special vision eight years ago?â⬠Morgead was staring across the street, now, his eyebrows together. ââ¬Å"How should I know? She's been having visions since she went blind, right? Which means, like, seventeen years' worth of 'em. Who's supposed to tell which one the poem means?â⬠ââ¬Å"What you mean is that you haven't even tried to figure it out,â⬠Jez said acidly. He threw her an evil glance. ââ¬Å"You're so smart; you do it.â⬠Jez said nothing, but she made up her mind to do just that. For some reason, the poem bothered her. Aradia was eighteen now, and had been having visions since she lost her sight at the age of one. Some particular vision must have been special. Otherwise, why would it be included in the prophecy? It had to be important. And part of Jez's mind was worried about it. Just then she saw movement across the street. A brown metal door was opening and two small figures were coming out. One with feathery blond hair, the other with tiny dark braids. They were hand in hand. Something twisted inside Jez. Just stay calm, stay calm, she told herself. It's no good to think about grabbing her and making a run for the East Bay. They'll just follow you; track you down. Stay cool and you'll be able to get the kid free later. Yeah, after Morgead does his little ââ¬Å"test.â⬠But she stayed cool and didn't move, breathing slowly and evenly as Thistle led the other girl down the stairs. When they reached the sidewalk, Jez pressed the starter button. She didn't say ââ¬Å"Now!â⬠She didn't need to. She just peeled out, knowing the others would follow like a flock of well-trained ducklings. She heard their engines roar to life, sensed them behind her in tight formation, and she headed straight for the sidewalk. The Wild Power kid wasn't dumb. When she saw Jez's motorcycle coming at her, she tried to run. Her mistake was that she tried to save Thistle, too. She tried to pull the little blond girl with her, but Thistle was suddenly strong, grabbing the chain-link fence with a small hand like steel, holding them both in place. Jez swooped in and caught her target neatly around the waist. She swooped the child onto the saddle facing her, felt the small body thud against her, felt hands clutch at her automatically for balance. Then she whipped past a parked car, twisted the throttle to get a surge of speed, and flew out of there. Behind her, she knew Raven was snagging Thistle and the others were all following. There wasn't a scream or even a sound from the housing project. They were roaring down Taylor Street. They were passing the high school. They were making it away clean. ââ¬Å"Hang on to me or you'll fall off and get hurt!â⬠Jez yelled to the child in front of her, making a turn so fast that her knee almost scraped the ground. She wanted to stay far enough ahead of the others that she could talk. ââ¬Å"Take me back home!â⬠The kid yelled it, but not hysterically. She hadn't shrieked even once. Jez looked down at her. And found herself staring into deep, velvety brown eyes. Solemn eyes. They looked reproachful and unhappy-but not afraid. Jez was startled. She'd expected crying, terror, anger. But she had the feeling that this kid wouldn't even be yelling if it hadn't been the only way to be heard. Maybe I should have been more worried about what she'll do to us. Maybe she can call blue fire down to kill people. Otherwise, how can she be so composed when she's just been kidnapped? But those brown eyes-they weren't the eyes of somebody about to attack. They were-Jez didn't know what they were. But they wrenched her heart. ââ¬Å"Look-Iona, right? That's your name?â⬠The kid nodded. ââ¬Å"Look, Iona, I know this seems weird and scary- having somebody just grab you off the street. And I can't explain everything now. But I promise you, you're not going to get hurt. Nothing's going to hurt you-okay?â⬠ââ¬Å"I want to go home.â⬠Oh, kid, so do I, Jez thought suddenly. She had to blink hard. Tm going to take you home-or at least someplace safe,â⬠she added, as honesty unexpectedly kicked in. There was something about the kid that made her not want to lie. ââ¬Å"But first we've got to go to a friend of mine's house. But, look, no matter how strange all this seems, I want you to remember something. I won't let you get hurt. Okay? Can you believe that?â⬠ââ¬Å"My mom is going to be scared.â⬠Jez took a deep breath and headed onto the freeway. ââ¬Å"I promise I won't let you get hurt,â⬠she said again. And that was all she could say. She felt like a centaur, some creature that was half person and half steel horse, carrying off a human kid at sixty miles an hour. It was pointless to try to make conversation on the freeway, and Iona didn't speak again until they were roaring up to Morgead's building. Then she said simply, ââ¬Å"I don't want to go in there.â⬠ââ¬Å"It's not a bad place,â⬠Jez said, braking front and back. ââ¬Å"We're going up on the roof. There's a little garden there.â⬠A tiny flicker of interest showed in the solemn brown eyes. Four other bikes pulled in beside Jez. ââ¬Å"Yeeehaw! We got her!â⬠Val yelled, pulling off his helmet. ââ¬Å"Yeah, and we'd better take her upstairs before somebody sees us,â⬠Raven said, tossing her dark hair so it fell over one eye again. Thistle was climbing off the back of Raven's motorcycle. Jez felt the small body in front of her stiffen. Thistle looked at Iona and smiled her sharp-toothed smile. Iona just looked back. She didn't say a word, but after a minute Thistle flushed and turned away. ââ¬Å"So now we're going to test her, right? It's time to test her, isn't it, Morgead?â⬠Jez had never heard Thistle's voice so shrill-so disturbed. She glanced down at the child in front of her, but Morgead was speaking. ââ¬Å"Yeah, it's time to test her,â⬠he said, sounding unexpectedly tired for somebody who'd just pulled off such a triumph. Who'd just caught a Wild Power that was going to make his career. ââ¬Å"Let's get it over with.ââ¬
Wednesday, August 14, 2019
The Four Goals of Psychology
I would like to talk about the four goals of psychology and if I believe they help or hare humanity. The four goals of psychology are description, explanation, prediction, and changing. I will talk about each of them in order and try to put them in as much detail as I can. The First goal I would like to talk about is description. When psychologist are describing behavior they are attempting to understand what is normal, acceptable, and if it is unhealthy or not.The behavior that they mostly try to observe is thoughts, feelings, goals, attitudes, motivations, actions and reactions to their surroundings. They use test, studies, and exc. , to try to explain human behavior. I personally think this is important for goal for psychology. If they wouldnââ¬â¢t try to describe human behavior they wouldnââ¬â¢t be able to start trying to figure out why they are the way they are. The second goal is explanation of behavior. Explanations are usually limited because most of the time it is cult urally restricted.Explanation is often determined through qualitative and quantitative observation, including explanation. I think this very important to psychology. If werenââ¬â¢t able to give an explanation to why someone has the behavior that they do, and there probably wouldnââ¬â¢t psychology. The third goal of psychology is prediction. Psychology tries to predict human behavior. They try to predict it so that they can determine how or when a person will make a good or bad choice or how they will perform in their surroundings. I think this is good and bad to have in psychology.I believe that sometimes you can predict how someoneââ¬â¢s behavior might be based on their past history, but it doesnââ¬â¢t always work. For example if a student had a hard time in high school with writing papers and paying attention and then they go to college, doesnââ¬â¢t mean that they are going to have the same problem. Who knows they might actually be more focused in class. The last go al to psychology is changing. Modifying can be good or bad, but within ethical constraints. Psychology attempts to voluntary encourage individuals and groups to modify behaviors for a long term health gain.Personality and development theories differ in how to promote behavior change. Some behaviorists believe repetitive enforcement, while positives believe in honest cognitive discourse. Psychology can be used in education, social corrections, and organizations structures to elect preferred behaviors and attitudes for the environment. I think this last goal about changing is one of the most important goals psychology has. I believe we all have some stuff in are behavior we need to change. You might ask yourself what behavior problems do I need to change? The answer is in yourself.You are the only one that really knows your problems, even if itââ¬â¢s only a small problem itââ¬â¢s still there. When I was younger I thought there was nothing wrong with me even though I kept getting in trouble, but as I got older a had a family I had to change my hole troubled behavior around, so my kids donââ¬â¢t grow up like me. I think it was the best thing I have ever done and now look where Iââ¬â¢m at. I think all the goals in their own way is important is kind of important to psychology. I told you why I thought each individual on is important, now Iââ¬â¢ll tell you why I think they all are important together.I think if you took even just one of goals out or even replaced it with some other goal it would mess up the whole structure of psychology. Without them having these goals psychology probably would not exist or even if it still did exist would probably not make since. In my essay I am talking about psychology and its 4 goals. I am also adding rather I think they are important or not. All of these are reflecting my opinion and not anyone elseââ¬â¢s. Opinions my Change depending on the person. I hope you learned something from this essay or it helps in you study of psychologyââ¬â¢s 4 goals.
Tuesday, August 13, 2019
The Importance of Company Valuation to Investor, the Shortcoming of Literature review
The Importance of Company Valuation to Investor, the Shortcoming of DCF Mode - Literature review Example An example of an investor who hugely benefits from company valuation is one who reinvests dividends. By this kind of re-investment, such an investor could build wealth for myriad uses such as retirement benefits. However, the core importance of company valuation to investors is that it allows them to know the value of a company and its assets before investing (Copeland et al., 2000). Familiarity with the value of a company and its assets is quite important for investorsââ¬â¢ intelligent decision making, more so for deciding the most appropriate prices to pay or receive during a takeover (Pratt, 1998). Additionally, valuation helps investors to choose the right investment portfolio and sound financing and dividend choices when running a business. Valuation also helps investors make reasonable estimates of the values of real and financial assets. Company valuation also ensures that an investor does not pay more for an asset than its real worth. Therefore, valuation plays several cri tical roles in acquisition analysis, corporate finance, and portfolio management (Pratt, 1998). Efficient Market Hypotheses Is Not Trustable Many researchers, scholars and investors have theoretically and empirically criticized and disputed the efficient-market hypothesis. At the forefront in criticizing the efficient-market hypothesis are behavioral economists who assert that combinations of cognitive biases are responsible for the deficient nature of Efficient Market Hypothesis (EMH) (Gaughan, 2004). These cognitive biases include overreaction, information bias and representative bias, predictable human errors of reasoning, information processing errors and overconfidence. The alleged reasoning errors have been observed to drive many an investor to buy excessively expensive growth stock while avoiding value stock (Hitchnera, 2006). On the other hand, those reasoning correctly buy and profit from the neglected value stock and the overreacted selling of growth stocks. In a similar m anner to theoretical evidence, practical evidence fault the efficient-market hypothesis, For example, while some behavioral economists assert that low P/E stocks have greater returns, others tend to differ, attributing these higher returns to higher beta (?) (Gaughan, 2004). In fact, the latter groupââ¬â¢s researches have been accepted by efficient market theorists as adequately explaining the irregularities according to the modern portfolio theory. That stock buyers often operate on and are driven by irrational excitement implies that a lot of speculative economic bubble anomalies are encountered in the markets since such buyers do not detect the underlying values of stocks (Gaughan, 2004). After these economic bubbles, there is always an overreaction and frantic effort to sell stocks to unscrupulous investors who then buy these stocks at bargain prices. Further, since markets may remain irrational for a longer duration than expected, even rational investors could encounter diff iculties to operate profitably since they may be forced to shorting irrational bubbles since they are no longer able to remain solvent over the period (Gaughan, 2004). The Limitations of Net Asset Valuation Model Once a company gets solvent, it may decide to pay its creditors, sell its assets
Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 words
Information Technology (IT) in Marketing - Essay Example Technology plays an important role in the business environment because it accelerates the pace of communication, transportation, and manufacturing and also assists in formulating major marketing strategies. IT and communication has been identified as the macro factors in the new business trends. The way computers receive and store data is a matter of astonishment in the field of communication. Path breaking applications brought in by companies such as BlackBerry, Apple, etc is taking international marketing to a new level (University of Leicester, 2010, p. 64-65). This study aims at evaluating the affect of technological advancement in the international marketing. The intention is also to discuss the effect of information technology (IT) on creating business opportunities globally and maintaining healthy relationship with the customers around the world. Keeping in mind the aim of the study, the investigation would initiate with an overview on the significance of IT in marketing, whic h would further discuss the aspects of IT advancement and its effect on global business environment. ... 398). Advancement in technology has provided the companies with the capability to collect enormous quantity of information related to the recent and potential market. In order to recognize the marketplace and respond accordingly to the demands, companies nowadays acquire technological linkages which will internally link the operations of the company. A study done in the year 1995 by Ernst & Young revealed that about the 327 firms that were surveyed, about 72 percent of them were already using IT based framework to manage their finance department, 64 percent to manage logistics department, and 49 percent for marketing segment. These companies only expected that the projected usage of IT in the finance department would increase to 81 percent, logistics to 79 percent and marketing to 78 percent in a span of five years. Similar trend were also seen within the business environment of UK (Wierenga, and Bruggen, 2000, p. 5-7). Nowadays IT links the marketing and functional equivalents, so a s to offer accessibility to market information. By streamlining the suppliers, customers, and functional department through a single IT network, huge benefits can be derived. This would have been quite complex if IT framework did not existed. The major factor in the shifting marketing background is the emergence of IT based communication network. With the advancement of IT, the demands of the customer are also increasing because they are already receiving augmented products. The emergence of internet and diverse assortment of online tools are accessible by the organization to reach out to the target audiences (Lamb, Hair, Jr., and McDaniel, 2007, p. 19-20). A major
Monday, August 12, 2019
Advanced financial reporting Essay Example | Topics and Well Written Essays - 3000 words
Advanced financial reporting - Essay Example Also, it includes comprehensive description of disclosures that ought to be given in an annual report that gives a transparent, true and fair picture of companyââ¬â¢s performance to existing and potential investors. After this follows second question which focuses on comparison between voluntary and mandatory guidelines in respect of environmental reporting. It requires detailed discussion about effectiveness of both guidelines and what advantages and disadvantages does their compliance offer for a company. The last question inquires about the current and proposed programmes to be effective in future relating to environmental compliances and regulations and how they might be helpful in ensuring better transparency and clarity of environmental reporting. Further the discussion entails about corporate measures that organizations should use to become alert and informed about regulations which are applicable in their case, about amendments therein and strategies to comply with them ad equately. Finally, the paper closes with concluding statements about how companies should be more environmentally responsible in its operations and true in provision of its facts and disclosures in annual reports for its shareholders and potential investors. ... Therefore, they take reasonable steps to mitigate harmful and adverse effects to acceptable levels. Some examples of environmental footprints include water spills, contamination, poisonous wastages and leakages, air pollution, carbon emission, greenhouse gas emission etc. Regulatory bodies and environmental authorities have been working constantly to make environmental laws and regulations stricter to protect public interests and give better picture to investors. Few mandatory guidelines have already been placed that are compulsory to be followed while other voluntary guidelines have been published for different industries to identify best benchmark practices which might be followed by entities on own motion to depict ââ¬Ëgreenerââ¬â¢ reputation and public image to satisfy its members and potential investors. However, in order to ensure compliance with environmental frameworks, it is pivotal to be fully aware of all applicable regulations. Environmental risks can be mitigated t hrough establishment of Environmental Management System and allotment of a dedicated team responsible for addressing all environmental concerns. Furthermore, organizations must account for relevant environmental costs and provisions for future obligations such as dismantling, cleanup and litigation costs in its financial statements. Environmental reporting disclosures can be as comprehensive as an entity would consider adequate since only few mandatory regulations exist. Therefore, environment-friendly stance of any organization shall depend on how detailed are the disclosures provided by it in its annual report and accounts. Question 1 In view of the contents of the document provided and the materials covered in the module, does the annual report currently
Sunday, August 11, 2019
Role of genetics in childhood obesity Research Paper
Role of genetics in childhood obesity - Research Paper Example This essay "Role of genetics in childhood obesity" outlines if the children of obese parents are susceptible to obesity. Even in old times, when the science of genetics did not exist, it was a common knowledge that children inherited many things from their parents, families and ancestors like the color of their hair, the color of the eyes, height, physique and many other things. In the light of this common observation, it would not be wrong to conclude that like the color of their eyes, color of their hair, height, children also inherit a strain for obesity from their parents and families. The more recent scientific studies in the field of genetics have further established that like many other health problems and attributes, obesity in children could also be attributed to a genetic or in other words hereditary link (Smith 1). A recent scientific research which happened to be based on a close collaboration between many related studies has found out that obesity also tends to have a ge netic component. Till a few decades ago, it was strongly believed that people or families who had faulty lifestyles and unhealthy dietary preferences were more likely to get obese. However, this study and many other such studies are forcefully pointing towards the fact that childhood obesity may not be the result of defective lifestyles, but rather a defective gene or genes. Even if people with faulty lifestyles are more prone to obesity, it may that a particular gene in their genetic makeup may be pushing them to stick to unhealthy diet and lifestyles.
Saturday, August 10, 2019
Commercial Photography Survey Essay Example | Topics and Well Written Essays - 500 words
Commercial Photography Survey - Essay Example extremely well at commercial photography, it can be an extremely profitable market, and the profession of commercial photography is wide, with room for alternative and traditional photographs. Commercial photographs of individual products, or of product lines, can either center on the design of the good, for instance the neatness of a kettle, or the deepness of carpet threads. Also, it can focus on the use of the good like the utility on an iPhone or enjoying games on a PlayStation (Milich 34). A product-wise aspect of this photography shows the details, as well as the "feel good" of the product while advertising aspect of this photography is more likely to center on the attractions and status of the product. Some of the equipments needed are Camera Lenses, Lighting, Processing System, Tripod and Sundry Equipments, and a qualified photographer will be ready to move into commercial photography. Also, a recent trend that has been rising in the field of commercial photography is the rise of digital over film. The biggest trend in the past five years, with no doubt, has been the change from film to digital (Milich 34). Today, it is expected that each and every photographer who is projecting a commercial plan will have a complete understanding or comprehension of how flawlessly to produce or deliver a photo digitally. This technological revolution is also growing at a fast pace. It is evolving plus becoming even much cheaper and accessible to the general public. However, the technology also sadly downgraded the awareness of the skill of the photo taker, making it much harder to differentiate the specialised photographer from the ââ¬Å"prosumerâ⬠(Milich 34). For a day of a commercial photo shoot, a photographer will charge US$ 100 per hour for a creative session. This is because the client will be paying for the talent and creativity of the photographer (Milich 35). However, if the client wants to dictate all the techniques, then the price will be pulled down to US$
Subscribe to:
Posts (Atom)